Holmen chooses Identity Works to develop its brand
As part of the Holmen Group’s communications and sustainability strategy, Holmen has entered into partnership with Identity Works in order to strengthen and further develop the Holmen brand. The first step will be to create a new brand platform and visual identity that will help to ensure consistent communication across every part of Holmen.
“A strong and cohesive brand is vital for our ability to improve our competitiveness, drive our business forward and grow globally. Within Holmen, we currently have a number of very strong product brands that individually contribute to our overall brand. Now we’re taking the next step to create synergies between these brands, so that they reinforce each other while also adding value to the Group as a whole,” says Stina Sandell, Senior Vice President Sustainability and Communications at Holmen.
The branding project is expected to be ready for launch in autumn 2019, but a phase of insight gathering has already begun. The ambition is to present some of the elements of the visual identity in spring 2019.
“Holmen is a hugely exciting company whose entire business rests on a foundation of solid sustainability work,” says Dan Herlin, Client Director at Identity Works. “We’ll be methodically reviewing, unifying and strengthening Holmen’s brand narrative and visual identity, with a view to helping the Group achieve better leverage from its sustainability profile and world-beating products.”
Project team:
Stina Sandell, Senior Vice President, Sustainability and Communications, Holmen
Dan Herlin, Client Director, Identity Works
Sandra Fors, Brand Strategist, Identity Works
Nikolaj Kledzik, Design Director, Identity Works
For further information, please contact:
Hakim Belarbi, PR and Public Affairs Manager, Holmen, tel. +46 70 482 44 87
Holmen’s business concept is to own and add value to the forest. The forest holdings form the basis of the business – an ecocycle in which the raw material grows and is refined into everything from wood for climate-smart building to renewable packaging, magazines and books. The forest is managed to provide a good annual return and stable value growth while our production operations are run with a focus on profitability and greater value added. In 2017 Holmen’s net sales were just over SEK 16 billion and the group has approx. 3 000 employees. Holmen’s shares are listed on Nasdaq Stockholm, Large Cap. For more information, visit holmen.com.
