HOOFSTEP®, INNOVATIVE 24/7 MONITORING SYSTEM FOR HORSE WELFARE, LAUNCHES PUBLIC KICKSTARTER EVENT

HoofStep®, an innovative monitoring system providing real-time remote data on individual horse health and welfare, announces its worldwide product launch via the Kickstarter platform on Thursday, February 28.

HoofStep® offers constant data collection, 24 hours a day and seven days a week, concerning the most subtle head movements a horse makes. By using proprietary artificial intelligence (AI) models, these head movements reveals a wide range of issues such as lameness, laminitis, colic, and stress. By alerting owners via a remote app about any deviations from their horses’ normal behaviors, they can detect signs of disease or poor welfare in its earliest stages, allowing for rapid intervention.

“Time and again, science has shown the importance of early recognition of the signs of equine health and welfare issues, so as to limit a horse’s pain and suffering and increase his chances of a full recovery without lasting consequences,” said Hoofstep® CEO Per-Eric Olsson.

“Our easy-to-use system can be a real game-changer when it comes to safeguarding horses’ well-being,” he said. “As prey animals, horses are very good at masking their discomfort until it’s already reached a serious stage. But Hoofstep® picks up on the subtle cues that humans might not notice—or simply might not see because they’re not with their horses day and night. In essence, by doing so, Hoofstep® is truly giving horses a voice. Our product allows horses to tell their owners, I’m not doing so well, and I need help. Thanks to our patented alert system via the app, the owners can ‘get the message,’ so to speak, and respond accordingly and in a timely manner.”

HoofStep®, launching February 28, consists of a sensor that records all of a horse’s behavioral data, acquired via special headgear, and an app featuring simple, easy to understand indicators to measure the horse’s well-being and alerting handlers at the first signs of danger/distress, such as colic, stress, injury, or foaling.

The worldwide consumer premier of the HoofStep® system will occur Thursday, February 28, via Kickstarter. For the first time ever, owners can acquire the product for their own horses and start benefiting from this unique, advanced technology. Through the Kickstarter platform, owners can become “early adopters” of the Hoofstep system by pre-ordering at an attractive introductory price. Early adopters have the rare opportunity to be involved in the product’s development through their feedback, thereby supporting change in the equestrian world they live in.

To further spur the research and understanding of horses worldwide, HoofStep® will make the behaviour data gathered by the system available for research. “We will give the horse research community the behavior data in much bigger volumes, to boost research possibilities”, said Hoofstep® CEO Per-Eric Olsson.

HoofStep® was started in Sweden by a team who share a passion for horses as well as for development for noble causes. Their team is made up of skilled engineers in the field of AI and IoT. With over 20 years of building big analytical databases, creating AI models based on human behavior, they have applied this knowledge to the equine world. They’ve teamed up with riders and owners, veterinarians, scientists and experts in the field in order to develop a product that’s easy to understand and use, adds real value, and fits effortlessly into equine industry practices. Since its beginning, the HoofStep® team has grown threefold, with international development teams across the world.

Discover Hoofstep® at https://www.hoofstep.com/.

Press kit from Hoofstep® at https://www.hoofstep.com/press-kit-kickstarter.

Hoofstep® launch at Kickstarter.com https://www.kickstarter.com/projects/584148521/1323560912?ref=762140&token=8d0ea222

For further information and interviews, please contact karl.forssman@hoofstep.com.