Kaluma appoints UK Travel PR
Kaluma has appointed Becky Horton, Horton PR, to manage UK PR activity for Kaluma Ski and Kaluma Retreats from 1st August 2011.
Established in 2003, Kaluma, is entering the 2011-12 season with the vision of strengthening its position within the luxury sector of the UK travel market. The company ethos is clear. Luxury isn’t just where you stay but about your whole holiday experience.
What sets Kaluma apart is that they do so much more than simply book your holiday. The company directors live in the resorts featured by Kaluma and offer a concierge style service. This personal approach means they are on hand to answer questions, offer advice and even join you for a ski or drink. This high-end level of service and invaluable knowledge is second to none and when times are hard this added value is a real luxury.
Kaluma prides itself on concentrating on the resorts and regions they know inside out. Kaluma Ski features the resorts of Courchevel 1850 and St Martin de Belleville in France, St Anton, Lech, Zurs, Stuben and St Christoph in Austria and Verbier in Switzerland. Kaluma Retreats was formed in 2011 as their summer arm to the business. Focussing on luxury villas and boutique hotels in St Tropez, the same level of concierge style service is offered by one of the Directors, who lives in St Tropez.[1]
Andy Butterworth and Richard Lumb, the co-founders of Kaluma, say, “Having made Courchevel and St Anton our homes 11 years ago, we are able to offer guests unrivalled insider information, book them the top table in the best restaurant, recommend the most suitable ski guide for their needs or let them know where they can find the best powder. Over the years, guests have become our friends as we go beyond the call of duty in the unique service we offer”.[2]
Kaluma (www.kalumatravel.co.uk 01730 260263) has appointed Becky Horton, Horton PR, to manage UK PR activity for Kaluma Ski and Kaluma Retreats from 1st August 2011. For all press enquiries please contact Becky on 020 8330 2143, 07766 738020 or email becky.horton@hortonpr.co.uk .
-ENDS-
Notes:
[1] Kaluma Retreats is organising an exclusive Press Trip to St Tropez from Monday 12th – Thursday 15th September. To express your interest please contact Becky Horton, as above.
[2] Andy Butterworth and Richard Lumb (co-founders) are available for business profile interviews - please contact Becky Horton, as above.
Tags: