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Travel PR specialising within the ski industry and summer mountain destinations.

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Where to try Winter Olympic sports in the Austrian Tirol

The Sochi 2014 Winter Olympics will take place from 7th – 23rd February 2014, and we get ready to watch the elite demonstrate the very best in skiing, skating, bobsled, luge, biathlon and more. Ever thought in a moment of madness that you wouldn’t mind having a go at one of these awe-inspiring sports?Celebrating 50 years since Innsbruck first hosted the Winter Olympic Games in 1964, the Austrian Tirol is the perfect place to have a go! The capital of Tirol went on to host the Games once more in 1976 and then the Olympic flame returned in 2012 for the inaugural Youth Winter Olympic Games (

SKI AND…...DANCE, LAUGH, COOK

Ski and spa, ski and city or ski and shopping are all winning combinations, enjoyed by countless people every year, but what about something just a little bit different? Take a look at the following suggestions from the Tirol Tourist Board to really maximise your holiday experience…..whether you want to ski and dance, ski and cook, ski and yoga or ski and have a right good belly laugh.SKI & DANCE With the glitter and glam of Strictly Come Dancing back on our screens, dance fever is there to guide us through another dark winter. If you can’t get enough watching it on our screens then why

What’s New in the Austrian Tirol for Ski 2013-14

As the 2013-14 ski season approaches, it’s time to unveil the latest news from across the Austrian Tirol region, including new hotels, flights, mountain restaurants, improvements to ski lift infrastructure and tour operator additions.Last season, the Tirol region achieved some of the best results to date, with almost 5.4 million arrivals (+2.1%) during 2012-13. In winter the UK market is the third most important for tourism in Tirol after Germany and the Netherlands. Last season the number of arrivals from the UK increased by 5%, the highest increase observed within the top 10 markets, with

Top 10 Tourist Attractions in the Austrian Tirol

Figures released today, by the Tirol Tourist Board, reveal the top 10 most visited attractions in 2012.When looking at the best places to travel in Europe, the focus is generally on a specific city or country. Don’t forget to think regionally, as each country has such diverse regional offerings to individual visitors. As one of the nine provinces in Austria, the Tirol region is well known as a year-round destination, winter attracts winter sports lovers, whilst summer entices walkers, mountain bikers and those looking for outdoor action. However, in addition to mountain activities, there

Summer in the Mountains – Family Holidays in Tirol

An active holiday in the mountains has all the elements to create a fulfilled and fun-filled family break.When planning a family holiday move away from the administrative role of booking flights and searching for accommodation and invest some energy visualising how that time away will be best spent. An active holiday in the mountains has all the elements to create a fulfilled and fun-filled family break. During the school holiday months of July and August the local tourist boards in the Austrian Tirol have put together some exciting and varied children’s programmes. The activities are all

Top Ski Spots for Families this Easter

With February half-term upon us, families restricted by school holiday dates should look at Easter as a more affordable option to take a family skiing holiday. With Easter falling favourably at the end of March, there are even more resorts to choose from and with sound historical snow records at this time of year means that’s one less thing to worry about. A one-size-fits-all approach to family skiing is never going to work as different resorts suit the various stages of family life. Here are three suggestions from the Tirol Tourist Board whether you have under 5s, under 10s or under 15s.

March Ski Breaks For All Budgets

Skiing is never going to be the cheapest holiday on earth but it needn’t cost a fortune either. The choice and variety of holidays on offer in the Austrian Tirol means there is something to suit all budgets. This season Austria represents fantastic value for money, from affordable mountain restaurants to competitive lift pass prices. And with amazing snow conditions at the moment, that’s something money can’t buy! The Tirol Tourist Board has chosen the best picks this March from UK tour operators, whether your budget is under £400 or over £1000.UNDER £400 – SKIWELT AT YOUR FEET Searching

What’s New in the Austrian Tirol for Ski 2012-13

The wait is almost over as the new ski season approaches. The Austrian Tirol region has already seen some September snow and the glacier ski resorts on the Stubai and Pitztal opened at the weekend, with Kaunertal and Sölden opening in October. This coming winter 2012-13 the Austrian Tirol will see the opening of the ‘Ski Jewel’ ski area, connecting the Alpbach and Wildschönau valleys, new hotels in St Anton, East Tirol and Kappl, as well as investment in new infrastructure and innovations and new flights direct from Manchester to Innsbruck with Monarch Airlines.Ski Jewel shines brightly

Top 10 reasons to visit….the Austrian Tirol in late Summer

The mountain landscape of the Austrian Tirol is a draw at any time of year and travelling in September and October is no exception. From festivals celebrating rural traditions like the Almabtrieb to sporting events such as the Kaisermarathon there is an action-packed calendar of events for all. Here are 10 good reasons to visit the Austrian Tirol and discover what’s going on in the region at this time of year.1.            Old Tirolean Handicraft Festival in Seefeld (8th – 9th September 2012) Take a step back in time in Seefeld where you can marvel at old handicrafts, as the old masters

Austria House Tirol takes Gold

Aside from the athletes competing for Olympic Gold, there is another passionate quest for Olympic glory taking place right now in London.The contest to host the best national hospitality house is hotting up, with Austria House Tirol looking for a podium finish after the immensely successful Snow Day and Après-ski party. The recent trend of hospitality houses showcasing their nation to the public is relatively new, although the concept behind the houses has been around for some time. Traditionally, Hospitality Houses were there to host athletes, media and VIPs but in recent years have

Austria House Tirol Opens With A Bang!

The Austria House Tirol  became one of the first national hospitality houses to officially open for the London 2012 Olympics. On Thursday 26th July, Austria connected with London with an historic meeting between the Tirolean Rifle Guards and the London Beefeaters, sounded by a gunshot salute and attended by a star-studded guest list, including fashion designer Vivienne Westwood. Vivienne was accompanied by her Austrian husband, originally from the Tirol region.Overlooking Trinity Square and the Tower of London, the central location of the historic

Austria shows true Olympic Spirit cycling for British Charity DSUK

On Thursday 26th July, the Tirol Cycle Team finally arrived to a euphoric welcome in London, after covering an epic 1300km across Europe.Beginning their journey last Thursday, beneath the Olympic rings at Innsbruck’s Bergisel stadium, the Austrian team set off to raise money for British charity Disability Snowsport UK (DSUK). With donations still being counted and received until Tuesday, the total is expected to reach over £10,000, with £1819 raised in the UK and the majority received through generous donations from Austria, Germany, Luxembourg and Belgium.  Having cycled across Europe,

And they’re off! Tirol cycles to London 2012

Bergisel, Innsbruck. This morning, a team of 20 cyclists from the Austrian Tirol has begun their Charity Cycle Ride from Innsbruck to London for a British charity, Disability Snowsport UK (DSUK).Over the next 8 days the Tirol cycle team will ride 1300km through Germany, Luxembourg and Belgium before crossing from Ostend to Ramsgate. Spending an average 6-8 hours on the road and covering up to 200km per day, they will arrive at Tower Bridge in London on Thursday 26th July, the day before the Olympics Opening Ceremony. This will also coincide in with the official opening of the Olympic

Summer of sport in the Austrian Tirol

As the summer of sport continues, the Tirol region of Austria plays host to international sporting events and personal sporting challenges in the fields of cycling, running, tennis and more. During the summer the region is popular for international football clubs holding training camps and this July sees Premier League Champions, Manchester City F.C, head to the popular resort of Seefeld from 8th– 20thJuly. About 50 top clubs hold their training camps in the summer in Tirol, including Ukrainian football club Shakthar Donetsk, Spartak Moscow and Bayer Leverkusen.TOP SPORTING EVENTS IN JULY

Sunshine skiing in the Austrian Tirol

If there was ever a perfect time to take a late season skiing trip, then this is it.Across the Tirol region, several resorts have witnessed some of the best snow conditions for years and with many of the higher resorts such as Obergurgl, St Anton and Ischgl not closing until the end of April means we still have another seven weeks of the ski season to go. Beautiful spring sunshine, top end of season events, competitive ski pass and accommodation offers, long lunches at rustic mountain restaurants – need any more reasons to go for that final ski fix? For the latest update on skiing

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