i4C INNOVATIONS UNLEASHES “VOYCE” – A REVOLUTIONARY NEW PRODUCT AND SERVICE TO HELP YOU UNDERSTAND YOUR DOG LIKE NEVER BEFORE

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VOYCE (™) Bridges the Communication Gap Between Dogs, their Owners, and their Veterinarians by Combining Cutting Edge Technology with Exclusive Content tailored to Pet Parents

LAS VEGAS, JANUARY 7, 2014 – VOYCE, to be unveiled at the 2014 Consumer Electronics Show, combines breakthrough wearable technology with insightful guidance from some of the nation’s leading dog professionals -- giving owners unprecedented insight into how their dogs are feeling, acting, thinking, and behaving.  Developed in collaboration with bio-medical engineers, dog experts, and Cornell University, one of the nation’s top veterinary institutions, VOYCE tracks key vital signs and wellness indicators while providing subscribers with exclusive content to help them understand their dogs like never before.

“Imagine if we could understand why our dogs act in certain ways, what they’re feeling and when they need something from us.  Imagine if we didn’t have to guess anymore – if assumptions and uncertainty were replaced by knowledge and insight.  This is what we have set out to do with VOYCE(™),” said Jeff Noce, President of i4C Innovations.

Worn comfortably around a dog’s neck, VOYCE is a highly sophisticated, durable, and attractive health band that monitors key vital signs including heart and respiratory rates, along with other wellness indicators such as activity, rest, calories burned, and more.  The data provides valuable insight into more than just health-related issues, helping owners and veterinarians recognize and understand trends in the dog’s behavior, diet, exercise, and habits. 

By incorporating exclusive articles written by some of the nation’s leading dog experts and content partners, VOYCE matches the data with relevant information specific to your dog’s needs.  The VOYCE community includes respected and distinguished veterinarians, trainers, and pet authorities like Dr. Alexandra Horowitz, PhD, NY Times Best-Selling author of “Inside of a Dog.”  "VOYCE does not allow your dog to speak to you, but what it does might be even better: it allows owners to begin to decode what their dog is experiencing," notes Dr. Horowitz.

Through www.MyDogsVoyce.com, VOYCE subscribers can readily access their dog’s personalized portfolio of data and information virtually anytime and anywhere through a desktop or mobile device.  Additionally, they will have the ability to share their dog’s information with veterinarians and pet service providers as well as across social networks.  Subscribers will also receive tips, important reminders, and notifications covering various categories including nutrition, behavior, training, health and lifestyle.

“Get ready for VOYCE to lead the next era in our love affair with dogs,” adds Noce.

Designed and assembled in the USA, VOYCE is expected to be available in summer 2014.  To learn more about VOYCE, visit www.MyDogsVoyce.com.

Learn more about VOYCE and i4C Innovations at CES in booth number 70016 (The Venetian Ballroom).

About i4C Innovations:

At i4C Innovations, we love dogs.  Our mission is simple:  To understand dogs like never before and to build more rewarding, enduring, and richer relationships with man's best friend.  i4C Innovations has brought together a diverse team of smart, passionate individuals and top-tier organizations to build a suite of unique products and services for the companion animal market.

i4C Innovations is a subsidiary of Intersections Inc. and is headquartered in Chantilly, VA. 

About Intersections Inc:

Intersections Inc. (Nasdaq: INTX) is a leading provider of identity risk management and other subscription based services for consumers, with more than 3 million subscribers.  Our core services monitor personal information for our consumers, aggregate it into digestible, consumer-friendly reports and alerts, and provide personalized education and support to help our customers understand their information and take the actions they deem appropriate. Since its business was founded in 1996, Intersections has protected the identities of more than 36 million consumers.

Statements in this press release relating to future plans, results, performance, expectations, achievements and the like are considered “forward-looking statements.” Those forward-looking statements involve known and unknown risks and are subject to change based on various factors and uncertainties that may cause actual results to differ materially from those expressed or implied by those statements, including without limitation the effect of new subscriber additions. Factors and uncertainties that may cause actual results to differ include but are not limited to the risks disclosed in Intersections Inc.’s filings with the U.S. Securities and Exchange Commission. Intersections and its subsidiaries undertake no obligation to revise or update any forward-looking statements.

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