Big Data Means Big Business
Big Data is still just a buzzword for many people. Magazines and newspapers that do not cater strictly to a business audience continually need to explain what they mean when talking about the subject and the strong association with technology means that even some business leaders are still unaware of the true benefits. But as with all technology projects and ideas, if they can be associated with actions that can improve a business, make it more efficient, deliver services faster, or create new products before competitors, then the leaders can see the advantage. Forbes magazine