Big Data Market Set to Grow 600% by 2019
Big Data is now becoming normal and accepted in the enterprise, largely because of two factors: 1. The Internet of Things (IoT) means that every electronic device is becoming connected. Even light bulbs can now be assigned an IP address so you can connect them to a home control system. All these connected items generate vast amounts of data… 2. Consumer behaviour and their relationship to brands has been entirely reversed in the past five years, from brands offering a way to get in touch to consumers defining exactly how they want to review or criticise products. Now brands need to
