Companies Are Using Big Data Without Realising It

Big Data is one of those buzzwords everyone is talking about, but most companies are performing some kind of data analysis on their customers or suppliers and have been doing so for years without ever calling it Big Data. There does come a time when the data being analysed is so huge and fast changing that specific Big Data tools are required, but the reality is that many organisations are already performing some kind of data analysis that could be termed Big Data – without them even realising it. A new study from Dresdner Advisory Services backs up these observations. When asked