Big Data to Become Part of Business in 2015

Big Data sometimes appears to be a solution that is looking for a problem. It sometimes looks like a technology that has very little use in the real world of business and technologists are rushing around the world looking for examples of how it can be applied. But I was having a conversation this week with a Big Data expert and I asked a question about customer service in retail – isn’t this one of the areas where Big Data is having the most impact. He agreed that it is one of the most affected industries, but for several reasons. Everyone knows that customer service in just about