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Three Reasons You Should Outsource Your Social Media Campaign

Facebook, Twitter, LinkedIn and the list goes on. Building a B2B social media campaign for your business can be a very time consuming process.And if you run a small business, you do not have time to manage all those social media platforms yourself. In fact, you've probably only just got time time to manage one. On average it takes an SME nearly two hours a day to successful run just one social networking site. So should you even try to do it yourself? Or should you outsource your social media? Given the investment of time that is need is needed to perfect your campaign it is often worth

Social media is something businesses can no longer afford to ignore

Five reasons why your business can't survive without social mediaNo one anticipated how popular social networking would be become. Once viewed with trepidation, SMBs wondered whether social media would ever be something they would incorporate into their marketing strategy. Now social networking has changed the way B2B businesses interact with prospective clients and partners and how they market their brand. Social media has become a necessity for every business because with the right strategy, it has the power to positively impact the bottom line. 1: It's happening without you! An

B2B and Social Media – What's the score for smaller businesses and start-ups?

Everyone's tweeting, posting and liking, or so it seems. But is "going social" really that important for B2B smaller businesses and start-ups setting out on the road to that IPO?Research suggests that smaller businesses themselves certainly think so, with 66%  of them spending more time on social media than a year ago to increase awareness of that all important intangible asset – the brand. If used correctly, however, social media can do much more than simply build brand

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