Liv Forhaug appointed new SVP Strategy and Business Development of the ICA Group

Solna, 23 November 2012

Liv Forhaug has been appointed Senior Vice President Strategy and Business Development at ICA. In this role Liv Forhaug will primarily be responsible for leading and continuously monitoring the ICA Group’s strategy work. The position also includes responsibility for the Group’s Program Office and for leading major strategic business projects for the Group.

Since September of this year, ICA has established a joint Group Strategy. The main responsibility of the new position is the continuous development of the strategy to ensure that it remains relevant and suits market conditions.

Liv Forhaug most recent role was with McKinsey, where she has worked since 1996. Since 2006, she has been a partner in the firm, specializing in retail and consumer goods. Liv also has extensive experience working internationally.

“With her background from McKinsey and focus on the retail sector, Liv Forhaug has exactly the right qualifications for this position. Liv has sharp analytical skills and great insights in the overall development of international retail, which convinces me that she will contribute greatly to ICA’s future business strategy,” says Per Strömberg, CEO of the ICA Group.

The position of SVP Strategy and Business Development replaces the role of COO in the ICA Group, currently held by Mats Holgerson. As announced back in March, Mats will be leaving ICA. To ensure a good transition, Mats will remain in the position through March 2013.

Liv Forhaug will be a member of ICA’s Group Management Team and report to CEO Per Strömberg. She will take over the position by March 1, 2013, at the latest.

For further information:

ICA’s press office, tel. +46 (0)70-253 66 60 (weekdays between 08:00-17:00)

The ICA Group (ICA AB) is one of the Nordic region’s leading retail companies, with around 2,100 of its own and retailer-owned stores in Sweden, Norway and the three Baltic states. The Group includes retail companies ICA Sweden, ICA Norway and Rimi Baltic; ICA Real Estate, which owns and manages properties; and ICA Bank, which offers financial services to Swedish customers. ICA AB is a joint venture 40% owned by Hakon Invest AB and 60% by Royal Ahold N.V. of the Netherlands. According to a shareholder agreement, Royal Ahold and Hakon Invest jointly share controlling influence over ICA AB.  Through Royal Ahold, ICA AB is part of an international retail network. For more information, please visit



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About ICA ICA wants to make every day a little easier. With a focus on food and meals ICA is the leading retail company in Sweden. ICA owns and manages real estate and financial services. The 1.305 ICA stores in Sweden are operated by independent retailers in collaboration. ICA is a part of ICA Gruppen. For more information about ICA, see


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