iCandy crowned the ‘Best Baby and Toddler Gear’ by Pushchair Trader
The iCandy Apple 2 Pear collects Gold, up against major worldwide brands, for the tandem category
(Biggleswade, UK) – 20th November 2013 – Excitement across the Nursery industry has been building for weeks, but now following hours of rigorous testing, the winners of the first ever Best Baby and Toddler Gear Awards have been announced and iCandy is delighted to have scooped Gold. Having entered the much loved Apple 2 Pear into the coveted and highly competitive tandem category the team are thrilled to have won.
The awards have been created by the people behind the hugely successful online magazines Pushchair Trader and Nursery Trader; these awards will no doubt become a recognised symbol of product excellence that parents can trust. The awards aim to highlight the true heroes within the Nursery market, the good quality, great value products that work.
It is no surprise the innovative Apple 2 Pear achieved the highest accolade within the category as its original design was the world’s very first modular system that could convert a one-seater to a two-seater pushchair and vice versa. Once again setting the benchmark within the luxury pushchair market, iCandy continues to provide the highest standard to parents who expect, and deserve more.
Pushchair Trader team said: “The new iCandy Apple to Pear looks gorgeous. Everything is beautifully made. It works well as a single and converts easily to a tandem. You can fold it with both seats on and it even free stands which has to be seen!”
Speaking about the inaugural awards, Jo Studholme, co-founder of Pushchair Trader and Nursery Trader added: “We understand parents, especially first time parents, look for advice and reviews before making their buying decisions and we are committed to ensuring the information they get from our sites is honest. As well as using our own expert knowledge we recruited a team of over 100 parents to undertake thorough testing. Testers lived with these products for 2 weeks and fully embraced them into family life – this way ensuring that the reviews are genuine and real. Each and every medal has been awarded based on two rounds of stringent testing and we can assure parents these are worthy winners. We are certainly proud to put our name on them!”
A leader in the UK luxury pushchair market, iCandy has won a variety of awards across its collections and frequently appear in such reviews where they score highly for performance and reliability.
Bradley Appel, Joint CEO, iCandy World said: “Congratulations to the iCandy team! Such awards reinforce iCandy’s reputation for quality, usability, innovation and trust. The Apple 2 Pear builds on iCandy’s most significant innovation, the Apple and Pear, as the world’s first single-to-double pushchair in a single footprint and is the cornerstone of iCandy World’s success in the UK, and globally. And we’re proud to be promoting British design around the world.”
To read the full article from Pushchair trader, please click here.
-ENDS-
For press enquires contact Lian Lynch, iCandy PR Executive:
T: 01767 604 400 (option 6) or E: Lian@icandyuk.com
For further resources visit the Media Centre at www.icandyworld.com
About iCandy World:
iCandy World is a British family business that celebrates its 80th anniversary in 2013.
The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions.
The perfect mix of high-tech sophistication and smooth living, iCandy World is for people who appreciate the value of British design, craftsmanship and technical innovation.
iCandy’s worldwide innovation of the first single-to-double pushchair in a single footprint is the cornerstone of iCandy’s success in the UK and globally, and we are incredibly proud to be promoting great British design around the world.
About The Best Baby and Toddler Gear Awards:
The Best Baby and Toddler Gear Awards bring together a range of the UK’s best nursery products. All results are generated by a shortlist and consumer review process, with review results and comments being made available online for consumers to read. All Gold, Silver and Bronze winners receive a logo they can use indefinitely, plus a dedicated listing on Nursery Trader or Pushchair Trader which includes ‘Buy Now’ and or ‘Find a Retailer’ buttons. Throughout 2013/14 we will continue to refer to the results on.
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