Principle Brand Financing - a new approach to franchise funding
Principle Brand Financing, a division of international brand implementation specialist Principle, has developed an innovative lease funding offer that can help businesses to meet the costs of the roll out of a new retail environment.
The capital outlay involved in implementing a brand, complete with refurbishment work, signage, furniture and retail displays, at a new franchise site can be a significant barrier to a franchisor’s expansion plans.
Principle Brand Financing, in partnership with some major financial institutions, has designed a flexible funding package specifically for branded retail environments, which makes the up-front costs affordable for new locations and can help to speed up the adoption of the latest brand concepts across a network.
As a world leader in brand implementation, with extensive experience in automotive showrooms and retail chains, Principle can also manufacture, install and maintain every element of the retail environment.
The lease funding can be supplied directly to franchisees or provided through a franchisor to its retail network. The length of the lease may be linked to the life of the brand, the term of the retail franchise agreement or set at a fixed period that suits both parties.
Richard Butterfield, Principle Group Chairman, explains: “Principle Brand Financing’s offer is a simple way for franchisees to transform their retail environment in the shortest possible time, with the initial costs spread over a period of years and the option to use a single supplier to complete all the work.
“For franchisors, the ability to offer the lease funding package removes one of the major barriers to expansion, enables them to retain greater control of the brand asset and allows them to implement new branding more quickly.”
As the package is designed specifically for this market, it covers key branding elements that were previously impossible to secure finance for because conventional lenders do not regard them as recoverable assets.
The funding can be used for a variety of products and services, including architectural fees, site surveys, fit-out work, signage and facades, graphics, furniture, merchandising and digital displays, and IT equipment.
Principle recognises that specific elements of projects are often contracted to particular manufacturers or installers, and the funding initiative is flexible enough to accommodate this, allowing franchisees to sign up to a single, easily-managed finance package.
To find out more about lease funding for branding projects, visit the Principle Brand Financing website or call +44 (0)1484 477 460.
For media information please contact Jenny Green at Smart Arts on 01484 685544 or email jenny@smartarts.co.uk.
Principle is a multinational brand implementation company headquartered in Huddersfield UK and Knoxville USA with global offices in Germany, Brazil, France, China and India.
Through their unique global supply network, Principle 360™, Principle operate in over 60 countries to achieve consistency of brand standards for client worldwide.
The company provide a range of services including global brand implementation, wayfinding signage, event graphics, secure environments, architecture and design, workplace solutions and brand financing.
For more information on Principle visit the website here.
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