Principle clients achieve Superbrand status

The 2013 ‘Superbrands’ lists featured good news for a wide selection of Principle’s brand implementation, interior fit-out and signage clients.

The brand credentials of leading companies are given a thorough examination by both a council of experts and their customers before the consumer and business Superbrands lists are finalised.

Only those companies that have established excellent reputations in their field and offer “significant emotional and/or tangible advantages over competitors, which customers want and recognise”, make the grade.

Many of the corporations awarded Superbrand status use Principle as a brand guardian or to manage the consistent implementation of their brand in the UK and around the world.

Among the Principle clients to be named category winners were Barclays (business & corporate banking), HSBC (investment banking) and Accenture (management & HR consultancies), while BMW was in the top 20 of the consumer Superbrands list.

A number of our other financial sector clients achieved Superbrand status, including NatWest, Royal Bank of Scotland and Nationwide, while major corporate clients such as Towers Watson, PwC and Bridgestone were also recognised.

The consumer list featured a wide variety of Principle’s retail and leisure clients, including Holiday Inn, Sky and Arsenal.

Principle Marketing Manager Stacey Probyn commented: ”We are delighted that so many of our clients have achieved ‘Superbrand’ status, and extremely proud that we are able to help them maintain their visual presence with consistently high quality brand implementation on a global scale.”

Find out more about how Principle manages global brand implementation projects.   

For media information please contact Jenny Green at Smart Arts on 01484 685544 or email jenny@smartarts.co.uk.

Principle is a multinational brand implementation company headquartered in Huddersfield UK and Knoxville USA with global offices in Germany, Brazil, France, China and India.

Through their unique global supply network, Principle 360™, Principle operate in over 60 countries to achieve consistency of brand standards for client worldwide.

The company provide a range of services including global brand implementation, wayfinding signage, event graphics, secure environments, architecture and design, workplace solutions and brand financing.

For more information on Principle visit the website here.

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