Your pushchair, your way
iCandy launches an online configurator for parents to custom build the perfect pushchair
(Biggleswade, UK) – 6TH December 2013 – Never a company to stand still, iCandy are constantly looking for ways to change the way people think about early parenthood forever. It’s no longer a choice between practicality and personal identity – iCandy has merged function and fashion to create contemporary luxury pushchairs that become one of life’s essentials.
In the pursuit of providing you with ‘smooth living’ iCandy have created an online pushchair Configurator, which means consumers can now create endless combinations to find the perfect pushchair from the comfort of their own home. The first pushchair configurator of its kind, a tailor made pushchair means users create exactly what they want down to the last detail; choosing their favourite colours and enabling their pushchair to represent their sense of style.
iCandy’s chic colourways and contemporary luxury comes to life in six simple steps. Once happy with the selection, the consumer then have the option to share, save or reserve the creation. iCandy provide the opportunity for a one-on-one demonstration in their local stockist to give the parent total peace of mind before ordering.
To meet parent requirements iCandy continue to evolve and develop in the pursuit of excellence for parents around the world who expect, and deserve more.
“The vision people have themselves as a new mother or father is changing. Wanting the best for their new-born is paramount, but parents also want to invest in their own sense of style. Our fashion credentials have become an important part of the brand.” Martin Boyle, Managing Director of iCandy World.
Custom build your perfect pushchair today with iCandy World configurator: https://www.icandyworld.com/uk/en/configurator
For stockists call 01767 604 400 or visit www.icandyworld.com
For press information contact Lian Lynch, iCandy PR Executive:
T: 01767 604 400 (option 6) or E: Lian@icandyuk.com
For further resources visit the Press room and Media Centre at www.icandyworld.com
NOTE TO EDITORS
iCandy is a British family business that celebrates its 80th anniversary in 2013.
The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions.
The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.
iCandy’s worldwide innovation of the first single-to-double pushchair in a single footprint is the cornerstone of iCandy’s success in the UK and globally, and we are incredibly proud to be promoting great British design around the world.
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