Iceland enjoys successful growth strategy in tourism: 30% growth in Icelandic tourism and 84% of visitors would like to return

Iceland’s growth strategy in the tourism industry has become a benchmark for the global tourism industry. It reflects, amongst other things, the results of Iceland utilizing the opportunity that presented itself through the unexpected volcanic eruption of Eyjafjallajökull in 2010 that “shut down” Europe and Iceland for days. The tourism industry used the volcanic eruptions as an opportunity to create a global campaign called “Inspired by Iceland” that boosted the inflow of tourists, now estimated to reach 1.7 million this year, up from 500 thousand in 2010. Tourism has grown to be one of