THE MALL BLACKBURN SCOOPS NATIONAL AWARD

The Mall Blackburn  has scooped a prestigious national award for its marketing campaign for the launch of the completed £66m redevelopment in 2011. It was awarded a Purple Apple  Award for the Strategic Overall Integrated Marketing Campaign after beating off stiff competition from across the UK. During the campaign, which saw footfall in the shopping centre increase by a massive 14 per cent, The Mall  worked with three Lancashire based creative