We will all ride robot taxis sooner than you think…

 

The individually-owned car is more or less a norm in modern society; it serves our everyday travels and is a symbol of status, freedom and individualism. Many believe however, that the near-future norm of individual transportation will be shared autonomous cars summoned on demand via some mobility service - robot taxis if you like! In a series of articles presented by the technology company Ictech, we will analyze what this change will mean for people’s relationship to- and experience of the car as such.

Going from today’s situation where we both own and drive cars, to a future where we trip-by-trip order autonomous vehicles to transport us from A to B, may seem far-fetched but is by many analysts considered to be an inevitable, not-so-distant future. However, for the change to actually take place, it is essential that people will consider these new autonomous mobility services as being a better option than the individually-owned car. A factor which will be crucial for people's’ willingness to abandon their car and adopt the new mobility services is whether or not the services can offer a great user experience (UX).

The article entitled “User Experience of On-demand Autonomous Vehicles: Background and User Experience framework” is the first in a series of articles in which we analyse the currently ongoing trends within the automotive- and mobility business and the consequences they might have on the user experience of everyday travelling. The current article focuses on the changing industry, the different actors, and how the relationship between user and the vehicle might change as a result of the emerging mobility business.

 

For more information, please contact:
Human Factors Specialist, Pontus Larsson, pontus.larsson@ictech.se, +46 70-173 04 62
Marketing Manager, Mathilda Sjölander, mathilda.sjolander@ictech.se, +46 73-685 92 29

 

Ictech is a technology company within system and software development. We provide consulting services and complete solutions in all areas of the development process. Ictech also conducts research in the field of automated transport and related services.

Tags:

Subscribe

Media

Media

Documents & Links

Quick facts

The near-future norm of individual transportation will be shared autonomous cars summoned on demand via some mobility service - robot taxis if you like! A factor which will be crucial for peoples’ willingness adopt the new mobility services is whether or not the services can offer a great user experience.
Tweet this

Quotes

An interesting aspect of the emerging robot taxi business is what really attracts the customers and how to make the service better than the competition. In this regard, I think that user experience will play a central role! This is why user experience of automated vehicles is one of Ictech´s most important research areas.
Pontus Larsson PhD, Human Factors specialist