THE GLAMOUR GIRLS ARRIVE AT IDEAL WORLD
Linda Lusardi and Caprice take their place on the channels’ ever growing fashion and beauty sector Ideal World, one of UK’s largest home shopping channels boosted the ‘glamour factor’ again with launches by Caprice and Linda Lusardi, both whom will present for the channel. Caprice, model and business women, has been in the industry for over 10 years and brings to Ideal World her successful range of underwear and swimwear. Caprice will be selling a selection of her bras and briefs which have Caprice’s signature look, in baby pinks, pastels and monochrome with size going to up to a G cup . Underwear that truly stands out! Also on board is the original glamour girl, Linda Lusardi, with her own collection of beauty products, specifically focusing on luxurious ingredients and nutritive components. This range offers lavish products at reasonable prices. The range includes Caviar products such as Eye Serum, Line Lift serum with focus on anti-ageing. 12hr Anti-Wrinkle Day Cream and Recharge Night Cream also feature. These glamourous ranges add to what is an ever expanding fashion and beauty empire at Ideal World, with brands such as Yours Clothing, exclusively available at Ideal World. Expanding niche product categories such as plus size fashion brands and celebrity ranges, allows Ideal World to keep their competitive edge. Building a rapport with the viewer via expert, compelling visual sales techniques allowing Ideal World to become the fastest growing shopping channel in the UK. - ends - For further information: Vicki Snow / Liz Ashford 020 7 631 1805 Vicki@snowpr.com liz@snowpr.com Notes to editors: Ideal Shopping Direct is one of the UK's leading home shopping retailers, selling via its TV channels and the internet. Its main channel, Ideal World, is broadcast on the rapidly expanding Freeview platform as well as on Sky, Virgin Media and Freesat. It has three other channels on Sky, 'Ideal Extra', 'Ideal & More’ and 'Create and Craft'. ‘Ideal Extra’ and ‘Create and Craft’ are also on Freeview. ‘Ideal World’ offers a broad selection of general merchandise with six product categories, led by Home, Leisure and Craft along with Fashion, Health & Beauty and Jewellery. ‘Ideal Extra’ focuses on Gardening and related outdoor product, Home and Leisure including selected Ideal World repeats. ‘Ideal & More’ repeats selected shows of Ideal World. ‘Create and Craft’ is a niche channel selling craft products. Ideal's transactional websites www.idealworld.tv and www.createandcraft.tv carry a live web stream of the TV broadcasts and offer a wide selection of products sold on TV as well as web only deals. www.gardenbargains.com offers a range of gardening products. For more information see www.idealshoppingdirect.co.uk