Tests show that ifoodbag's carrier bag keeps food frozen for up to 24 hours
– Now serial entrepreneur Fredrik Wester is investing in the company Tests of ifoodbag's unique paper carrier bag started in 2014. The test period has now concluded and the results show that the bag manages to keep goods, such as foodstuffs, frozen and chilled for up to 24 hours. The product is thus fully developed, though at this point there is no product available on the market. Despite this, the company has received advance payment for annual orders from customers throughout the world. For the next phase, one of Sweden's most successful entrepreneurs, company leader Fredrik Wester, is