HOW POSITIVE IS YOUR ONLINE PROFILE? ARE YOU COMPLETELY HAPPY WITH THE WAY YOU’RE PORTRAYED ON THE WEB?
REPUTATION SPECIALISTS IGNIYTE ARE OFFERING HELP TO TAKE CONTROL OF YOUR DIGITAL PRESENCE…WITH THE PUBLICATION OF THEIR COMPREHENSIVE E-BOOK GUIDE TO MANAGING PERSONAL INFORMATION ONLINE
It’s an increasingly pressing personal problem which can affect everyone from pro-active professionals to worried parents concerned about their children's use of social media.
And in a world where anyone can post comments and images on the internet in an instant, individuals are finding they have little control over information ranking for searches of their name.
The internet has a long memory and with more than 90 per cent of all web searches conducted via Google, what can you do if your name produces less than desirable results on page one?
Not everyone has the luxury of seeking professional advice when faced with defamatory or inappropriate content online so a new guide from the UK’s leading reputation management specialists www.igniyte.co.uk helps people understand how Google ranks content, control their digital reputation and stay positive online.
Their expert team, who work with some of the world’s biggest brands and leading senior executives, have produced a free, e-book which sets out the most common online pitfalls and suggests ways to avoid them.
Available from www.igniyte.co.uk the Managing Personal Information Online document, sets out the complex issues surrounding reputation management in an easy to follow way before suggesting practical steps to improve your online health.
It explains how digital content is ranked and promoted by major search engines like Google and suggests simple strategies for creating a positive presence – including investing time in owning and creating websites and social media profiles in your name.
Paying attention to profile ranking, enabling privacy settings and taking measures to have content removed completely (subject to certain conditions) are also outlined.
As author and Igniyte director, Caroline Skipsey, explains: “Our online reputations are more important than ever – so protecting them is a modern business and personal essential.
“But as we share more and more personal information online, the need to guard and maintain a positive image is becoming more complex and pressing.
“Negative content – whether from a disgruntled ex-partner, former employee or unfair review – can cause real distress and long-lasting damage.
“But there are steps everyone can take to protect what is after all one of your most precious assets.
“Our e-book has been designed to guide readers through the issues – and offer simple ways of maintaining a positive Google page one.
“We hope people will find it useful.”
Stay Positive
Five Easy Ways to Maintain a Strong Profile
1. Monitor search results for your own name and set up alerts so you know when it appears online.
2. Control your own digital assets. Make sure you own the accounts – even if you don’t use them.
3. Fight negative content with new content.
a. Set up a Google+ profile and blog
b. Post articles about interests and areas of professional expertise
c. Use social media to ensure your assets rank for your own name.
d. Contact websites featuring defamatory content about you.
e. If the above doesn’t work, use the Google Removal Tool to attempt to do it yourself
4. Make sure social and web assets are secure and keep control of external posts and comments.
5. Think twice before signing up to websites – your information could be used elsewhere – and read the Terms and Conditions.
Aimee Sutcliffe
PR Manager
aimee@igniyte.com<mailto:aimee@igniyte.com>
Tel: 0113 819 9303
Igniyte is a UK-based online reputation management company established in 2009 and based in London and Leeds. Our specialist teams help brands, companies and individuals clean up their Google page one.
The company’s approach is to promote positive content and thereby shift negative comments, blog posts or media coverage that can appear. This is often unfair criticism which can give a negative impression of the organisation to those searching for it online.
We advise clients in confidence on the best practice and approach – and then undertake the necessary work to ensure that the client’s Google page one is positive.
