IKEA first major U.S. retailer to only sell LED bulbs and lighting
Survey shows in 2015, 64% of Americans purchased at least one LED light bulb for their household, compared to 49% in 2012*
(Conshohocken, PA – August 10, 2015) IKEA announced today that as of September 1, 2015, all IKEA stores will only sell LED bulbs and lighting to enable customers to live a more sustainable life at home. This bold move was announced in 2012 and IKEA is pleased it has met its commitment. Since 2013, IKEA U.S. customers have purchased 7.6 million LED bulbs, helping them collectively save nearly $3 billion in energy costs. **
According to a study* conducted by IKEA U.S. in 2012 and again in 2015, consumers are more open to purchasing LED bulbs and lighting:
- In 2015, 64% of Americans purchased at least one LED light bulb for their household, compared to 49% in 2012. And in 2015, 51% of Americans have purchased several LED bulbs for their home, up from 39% in 2012.
- Still there is an opportunity to improve Americans’ understanding of the benefits of LEDs. 68% of Americans still do not know that LED bulbs can last an average of 20 years and 34% don’t realize that LEDs use less electricity than other bulbs.
“LED is a light revolution. With household electricity bills continuing to rise rapidly and global energy consumption increasing, the LED lighting will have a big impact. Building on our belief that everyone should be able to afford to live more sustainably at home, we will make sure our LED prices are affordable for the many,” says Steve Howard, Chief Sustainability Officer, IKEA Group.
LED is a light source which uses 85 percent less energy than incandescent bulbs and can last up to 20 years. LED offers high quality light and solutions for different lighting between warm or cool light. IKEA makes the switch affordable by offering the LEDARE E26 2-pack of 400 lumen/40 watt LED bulbs for $4.49, which lasts 20,000 hours – longer than most other low cost options. IKEA also offers a 600 lumen/60W dimmable bulb for $4.49 and a 1000 lumen/75W dimmable bulb for $10.99. IKEA LED bulbs are mostly all dimmable in all shapes and sizes, and all with high quality.
“At IKEA, we believe that everyone should be able to afford to live a more sustainable life at home and save money on their energy bills. Also using less energy reduces greenhouse gas emissions that contribute to climate change. Changing a light bulb may seem like a small action but many small actions can lead to a big change,” commented Lars Petersson, IKEA U.S. President. “Note that if one million people changed one bulb each into an LED this would be equivalent to taking 6,700 cars off the road or planting 17 million trees per year. That’s significant,” Petersson added.
IKEA is also working to reduce its use of energy and to use more renewable energy. The goal is to produce as much renewable energy as the total energy IKEA consumes globally by 2020. As of the end of 2015, IKEA renewable energy investments in the U.S will produce four times more energy than IKEA uses in U.S. operations. Recently, the IKEA Group and IKEA Foundation committed $1.12 billion to accelerate the transition to a low-carbon economy and to support communities most at risk. This follows an IKEA Group commitment to invest $1.9 billion in renewable energy by the end of 2015.
*Survey Methodology Notes
The IKEA survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative Americans, ages 18 and older, in July 2015, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
** Source: Energy Information Administration – EIA; calculated based on US Energy Information Agency retail price of electricity data www.iea.org; Statistics- International Energy Agency; National Electricity Grid Information; www.census.gov/United States Census Bureau
Contact: Mona A. Liss, IKEA Corporate PR Director ~ Mona.Liss@IKEA.com, 610.834.0180, ext.5852
About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 315 IKEA Group stores in 27 countries. Additionally, there are 40 IKEA stores run by franchises. There are 40 IKEA stores in the US. In FY 14, IKEA Group had 716 million visitors to the stores and 1.5 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog