First ’IKEA US Life at Home Report’ Released Today
Survey Results Show Americans Want a Comfortable Home, Not Status or Wealth(Conshohocken, PA – March 4, 2014) The first annual ‘IKEA US Life at Home Report’, a snapshot of how Americans are living their lives at home, was released today. The survey results reveal that Americans care about their home environments being comfortable, rather than representing a status symbol of wealth. According to consumers surveyed, ‘comfort’ is not about any single home furnishing or product function, rather, it’s about creating an environment where household members can be with each other, relax, and