Americans transition from the ‘white picket fence’ and say the new American Dream is “having the freedom to live life on your own terms”
New Economist Group (EIU) study focuses on the new ‘American Dream’ todayAn Economist Intelligence Unit (EIU) report sponsored by IKEA US shows that the American Dream, which was once outlined by owning a home with a ‘white picket fence,’ having a comfortable amount of money, and ‘keeping up with the Joneses,’ is now transitioning into ‘living life on one’s own terms*.’ The new dream is defined by quality of life experiences; 57% of Americans say the dream is more about quality of life, as opposed to 20% citing material possessions. More than half (57%) cited spending time with family and