iLOQ’s partnership with the NHL

Before the onset of the global pandemic, iLOQ signed a framework agreement with the National Hockey League (NHL). The first phase of the cooperation was to promote iLOQ and our products during the 2021 Stanley Cup playoff games broadcast in Europe. Prominent branding in broadcasts with the use of ‘virtual blue line’ advertising brought unprecedented visibility for iLOQ.

As we now ease our way back to ‘normalilty’ after the pandemic, the second wave of the partnership can now be fulfilled. This is the promotion of iLOQ during the NHL Global Series games to be played in Finland in November this year.

“The goal of our initial partnership with the NHL was to maximize awareness of the iLOQ brand in key European markets as we continue to extend our market reach. With ice hockey, and particularly the NHL, being one of the most popular global sports leagues around the world, we have already successfully reached a large audience. With the Global Series games bringing some home-grown talent to Finland, we will attract worldwide media interest and ensure that iLOQ’s brand is visible front and center bringing us many more ‘fans’ and unlimited business opportunities,” states Joni Lampinen, iLOQ’s Chief Marketing Officer.

More information: Joni Lampinen, Chief Marketing Officer, iLOQ Ltd, joni.lampinen@iloq.com tel. +358 40 3170 262

iLOQ in brief

iLOQ is a rapidly growing Finnish company that is leading the technological revolution in the digital locking industry. iLOQ transforms mechanical locks into digital and mobile access management. iLOQ solutions are based on technologies developed and patented by the company, enabling electronic and mobile locking without batteries or cables. iLOQ replaces mechanical and electromechanical locking systems with environmentally friendly solutions that solve the problems of lost or copied keys, reduce lock maintenance and minimize lifecycle costs www.iloq.com