IMD business school launches MY STORY - Create the move of your life
A chance to win customized personal development sessions at IMDLausanne, Switzerland (March 11, 2013) – Life isn’t about finding yourself, it’s about creating yourself. That’s the concept behind MY STORY, the latest brand engagement initiative from IMD, a top-ranked global business school. In an online platform, MY STORY invites the public to create a movie uniquely based on personal experiences and successes. Officially launching March 11th, , MY STORY will run through June 2nd. “At IMD we usually have a rational approach, but brands are also built on emotion in