Independence Blue Cross

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Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania. With our affiliates, we have 3.1 million members nationwide. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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Independence Blue Cross to Present on Next-Gen Mobile Insurer Apps at Insurance & Technology Executive Summit

Mon, Nov 07, 2011 23:28 CET

e-Business Director Michael Yetter to share best practices and trends in the mobile app industryPhiladelphia, PA — November 7, 2011 — Independence Blue Cross announced that its director of e-Business, Michael B. Yetter, will speak today about mobile app marketing strategies in health care with other industry leaders at the Insurance & Technology Annual Executive Summit held in Carefree, Arizona. “As we look into 2012 and beyond, there are technologies and concepts that play a significant role in shaping development of next-

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Independence Blue Cross to Present on Next-Gen Mobile Insurer Apps at Insurance & Technology Executive Summit

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