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‘Maintain, Don’t Gain’ This Holiday Season with Independence Blue Cross

Nutrition counseling benefit builds healthy eating habitsPhiladelphia, PA — December 7, 2011 — Taking control of your diet just got easier for Independence Blue Cross  (IBC) members. Starting December 1, all eligible managed care members, including those in referral-based HMO and POS plans, no longer need a referral to schedule nutrition counseling sessions with a registered dietitian  in IBC’s physician network. This change allows members easy access to IBC’s nutrition counseling benefit, which pays for

Independence Blue Cross to Present on Next-Gen Mobile Insurer Apps at Insurance & Technology Executive Summit

e-Business Director Michael Yetter to share best practices and trends in the mobile app industryPhiladelphia, PA — November 7, 2011 — Independence Blue Cross  announced that its director of e-Business, Michael B. Yetter, will speak today about mobile app marketing strategies in health care with other industry leaders at the Insurance & Technology Annual Executive Summit  held in Carefree, Arizona. “As we look into 2012 and beyond, there are technologies and concepts that play a significant role in shaping development of next-

Independence Blue Cross launches new mobile app

IBX Mobile lets users find doctors, compare drug prices, and morePhiladelphia, PA — September 13, 2011 — Independence Blue Cross  (IBC) announces the launch of IBX Mobile , a new smart phone application that helps members manage their health plan when they need it most — whether at home, at their doctors’ office, or on the go — with a touch of the fingertips. “Smart phone use has risen dramatically in recent years, making mobile applications particularly effective in reaching people and helping them make

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