Independence Blue Cross launches free smartphone service for members IBX Wire gives members convenient way to manage personal health care

Philadelphia, PA- January 7, 2013 – Independence Blue Cross  (IBX), the region’s leading health insurer, has contracted with Relay Network, LLC (Relay), a market leader in connecting consumers and businesses, to launch a free, innovative way to provide IBX members with an even higher level of service through timely and valuable communications on their smartphones. IBX Wire , a private, personalized message board, launched this month for all commercial Blue HMO, PPO, and traditional Blue Cross members. The IBX Wire