IBC Introduces Digital Health Assistant to Drive Healthy Behavior Change
New WebMD virtual coaching tool encourages healthy lifestyle choicesPhiladelphia, PA — November 2, 2012 — Independence Blue Cross (IBC) today announces the launch of the WebMD Digital Health Assistant (DHA), a virtual wellness coaching program that helps its members maintain and improve their health through positive lifestyle choices and healthy behavior change. Members can view this new free capability, through “My Health Assistant” on ibxpress.com , the company’s member website. “We are excited to leverage our