APPROACHING MEDICARE, AMERICAN BABY BOOMERS KEEP BOOMING, ACCORDING TO NEW, NATIONAL SURVEY FROM INDEPENDENCE BLUE CROSS
Independence Blue Cross issues the results of a 2011 national survey showing that Baby Boomers believe they are healthier and more active than their parents’ generation — even if they need to lose ten pounds!PHILADELPHIA (November 30, 2011) – As the first wave of the Baby Boom Generation accesses and selects Medicare options in 2011, Philadelphia, PA-based Independence Blue Cross (IBC) today issued the results of a new national survey aimed at better understanding the attitudes and actions of this group as they begin to make engaged decisions about their health care coverage. To better