Independence Blue Cross launches new mobile app

IBX Mobile lets users find doctors, compare drug prices, and morePhiladelphia, PA — September 13, 2011 — Independence Blue Cross  (IBC) announces the launch of IBX Mobile , a new smart phone application that helps members manage their health plan when they need it most — whether at home, at their doctors’ office, or on the go — with a touch of the fingertips. “Smart phone use has risen dramatically in recent years, making mobile applications particularly effective in reaching people and helping them make