Rapid Channel Support is Key to LED Future
UK technology company Integral is a new entrant in the LED market. Over its 23 year history, the company has earned a hard-won reputation for quality products, excellent trade and retail supplier partnerships in the dynamic semi-conductor market. Integral is now geared to extend its highly regarded trade support behind a major launch of over 90 LED lamps, followed shortly by strips, panels, downlights and luminaires.
“We intend to win market share by deploying the same business attributes that have built our IT customer base internationally”, commented Samik Halai, Senior LED Product Manager. “The future of LED lighting will mirror the retail experience of the IT sector. Great LED lighting products at keen prices with fast delivery will be the winning criteria in the years ahead.”
The new range of lights features the highest specifications currently available in the market - a result of stringent vetting and testing through a cutting-edge LED lighting testing facility based at the company’s London headquarters.
“Our focus is on building and using the best available materials, LED chip and driver IC manufacturers to enable us to offer an efficient product that will prove highly reliable. We quote accurate specifications benchmarked in our labs that the user can rely on.” said Francesco Rivieccio, Senior LED Product Manager.
Integral promise an extensive customer and client support programme, acknowledging the need for clear information and reassurance to both retailer and end user. Transparent product specifications will be coupled with a series of personal and online information sources which will help everyone understand the lighting transformation ahead. The programme includes webinars, expert Q&As and a planned programme of free LED seminars.
Integral's trade partner package reflects its established approach to channel marketing support. The balance of a rapid-response supply chain allows the customer the benefit of minimal stock holding. Integral is committed to be a leader in price, featuring innovative business-winning offers throughout the year. Trade price promotions and extended credit during peak sales period are consistent with a progressive business partnership policy.
“Our business model is closely-aligned with the success of our retail and trade customers.” said Sunil Kotecha, MD. “Managing the technology change and likely price fluctuations is what distributors and retailers expect from a brand partnership in all hi-tech sectors. This is only possible through a solid relationship based upon integrity.”
Integral LED Lamp Range
The LED product roll-out has commenced and has won big orders from major multiples including PC World and Tesco. A wide range of over 80 lamps is online and available to trade and retail customers to be quickly followed up with a comprehensive range of LED Strips, panels, down-lights and luminaires.
Integral apply a stringent quality control to its LED products that is especially crucial to manage the fast-moving LED sector. All components are selected from manufacturers with high standards exhibiting good design and quality. Additionally they demonstrate a competitive edge through a true advance in technology. These high standards are further reinforced by the in-house 'Lighting Lab' facility which is fully equipped with the latest testing kit.
Ultimately all Integral products offer value for money from the elementary through to the sophisticated. Integral intends to expand in range and depth as well as introducing its own designed products.
Product Previews:
GU10 PAR16 5.3W (50W) 3000K 350lm (Øuse) Non-dimmable Lamp
This 5.3W retro-fit Integral LED GU10 delivers a warm white light and brightness, similar to a 50W halogen bulb. It features 4 high output LEDs and an anti-glare refractor. Ideal for living rooms, dining rooms and bedrooms. An excellent light source that balances energy efficiency with a good level of light output, 350 Lumen (Øuse), makes this one of the most cost efficient lamps available.
GU10 PAR16 7.8W (50W) 3000K 470lm (Øuse) Dimmable Lamp
This premium 7.8W retro-fit Integral LED GU10 delivers a dimmable, warm white light and brightness, similar to a 50W halogen bulb. It features 8 high output NICHIA LEDs, an anti-glare refractor, all finished in a die-cast aluminium, thermally efficient body. The iWATT dimming IC component ensures exceptional dimming performance and compatibility. The ideal lamp for commercial and home use.
Classic Globe (GLS) 13W (75W) 2700K 1060lm B22 Non-Dimmable Lamp
This 13W retro-fit Integral LED Classic Globe (GLS) delivers a warm white light and brightness, similar to a 75W filament bulb. It features high output, multi EVERLIGHT LEDs and an A+ energy rating and a 240° beam angle. Ideal for living rooms, hallways and bedrooms.
Auto Sensor Classic Globe (GLS) 6.5W (40W) 2700K 450lm E27 Lamp
This 6.5W retro-fit Integral LED Auto Sensor Classic Globe delivers a warm white light equivalent to 40W. Because security lighting is on for an average of 12 hours per day savings of over 20 GBP/29 EUR per bulb, per year on energy can be made. It automatically switches ON at dawn and OFF at dusk, with dual 360 sensors to detect light from all angles. It is ideal for both interior and outdoor applications in suitable light fittings. Ideal for hallways and porches and garden fittings.
Candle 6.5W (40W) 2700K 470lm E14 Dimmable Lamp
This 6.5W retro-fit Integral LED Candle delivers a warm white light and brightness, similar to a 40W filament bulb. It features high output, multi EVERLIGHT LEDs and an A+ energy rating and a 240° beam angle. The iWATT dimming IC component ensures exceptional dimming performance and compatibility Ideal for living rooms, dining rooms, bedrooms and hotels, in classic or modern wall or floor/table lamp fittings or chandeliers
Press Contact
Stephen Thomas
Integral LED
Unit 6 Iron Bridge Close
Iron Bridge Business Park
London
NW10 0UF
United Kingdom
Tel: +44 (0)208 144 1399
Email: steve@tribeconsult.co.uk
Web: http://www.integral-led.com
About Integral
Integral LED is a division of Integral Memory plc, a company that began life in the UK in 1989 when, as Just RAMs plc, it supplied memory for very early PCs and data systems. Today the main company designs and manufactures a wide range of memory and storage products encompassing DRAM, memory cards, USB drives, solid state drives (SSDs) and industrial memory solutions.
Integral is a truly global organisation with headquarters and R&D and testing facilities in the UK and offices in France, Spain, The Netherlands, the USA and the UAE. Resellers in more than 50 countries sell the company’s products and customers include large corporates, government departments, educational institutions and a wide variety of business and personal users.
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