Heatable Minions™ in Hot Demand for Christmas
With the busy Christmas shopping season well underway, Intelex Group, creators of the original Hot Pak® and Warmies® heatable soft toys have reported huge worldwide demand for their new Heatable Minion™ characters who are proving to be one of this years hottest Christmas gifts, which is retailing for £19.95.
The licensing agreement between Intelex Group and Minion™ creators Illumination Entertainment for both the UK and Italian territories, has enabled the production of fully heatable Warmies® versions of the incredibly popular Minion™ characters including Kevin, Stuart and Bob.
The Despicable Me and Minion™ movie franchise has created huge demand for a wide range of Minion™ merchandise this Christmas. The new and fully heatable Minion™ plush toys created by Intelex offer to market a multi-functional toy that will make a great play toy by day and a brilliant bed warming companion by night.
Philip Gannon, Founder of Intelex Group comments. “We’ve launched out heatable Minions across both the UK and Italy and we are delighted with retailers’ take-up of the product. Our distributor in Italy, T-Tex is experiencing phenomenal demand, and their efforts in market is helping create fantastic excitement around the launch of heatable Minions™.”
Like all Intelex Group Warmies® soft toys, the Minion™ characters are fully heatable in the microwave. After 90 seconds, the Minions™ soft toy is gently scented with French lavender and ready to provide soothing warmth and comfort for children at bedtime.
Children simply adore our fun and functional Warmies® heatable plush designs which provide the perfect warm, soft and cuddly bedtime companion. Adults love them too because they bring a fun factor to bedtime routines and provide a convenient and safe alternative to the traditional hot water bottle
Intelex Group (est. 1995) has a long history of manufacturing fully heatable licensed plush toys that can be warmed in a microwave to provide soothing warmth and comfort for adults and children alike. The company currently lists heatable licensed designs such as Bagpuss®, Gromit, Boofle, Shaun the Sheep™ YooHoo™ and Bob the Builder and the new heatable Minion™ characters are an exciting addition to the company’s portfolio, that continues to dominate the increasingly popular heatable soft toy category.
Visit www.intelexgroup.com to register for a trade account, or trade orders can also be placed by calling the Intelex Sales team on 01933 679 777 or by sending an email to sales@intelex.co.uk
For press enquiries contact Keri Williams on 44 (0)116 326 1116 ext 4.
Intelex Group (UK) Ltd
Units 17-18 Regent Park,
Park Farm Industrial Estate,
Wellingborough, Northamptonshire,
NN8 6GR, England
Tel: 44 (0) 1933 679 777
Fax: 44 (0) 1933 679 888
