Intelex Group Appointed Aromabotanical UK Distributor

Intelex Group, creators of the original herbal Hot Pak® and Warmies® microwavable soft toys are delighted to announce their appointment as exclusive UK distributor for the Australian made Aromabotanical scented gift range.

Wellingborough, Northamptonshire, February, 2016– Intelex Group UK, the industry leading manufacturers of fully microwavable soft toys and gifts, today announced that Aromabotanical, creators of a luxurious range of high quality products for the home and body have appointed Intelex Group as their exclusive distributor for the United Kingdom. The collaboration will create excellent business opportunities for both companies; enabling Aromabotanical access to Intelex Group’s enviable distribution network, whilst Intelex are able to offer their customers a broader portfolio of luxurious scented gifts that complements their personal warming products and Warmies® soft toys perfectly.

“We are delighted to be introducing the popular Aromabotanical products to UK consumers, and we are very much looking forward to expanding the Australian brand into the UK market,” says Darren Ingram, Sales Director at Intelex Group. “We expect our retail customers will readily welcome Aromabotanical's unique, great value products that are developed to the highest quality standards using natural and sustainable products whilst meeting competitive price points and offering strong margins for retailers. The range will fit very well with our Warmies® gifts and we hope to see the brand widely distributed across department stores, pharmacies, homewares, fashion, garden and gift shops.”

Craig Allen, Managing Director at Aromabotanical says, “The Aromabotanical team here in Sydney are very excited about our new partnership with the Intelex Group. We have been in search for a fantastic company to meet the demands for our products in major overseas markets, and Intelex is perfect. We have no doubt the Aromabotanical brand will be just as successful in the UK as it is here in Australia. We hope British consumers will enjoy the premium quality fragrance in our wide selection of superb value home fragrance products.”

About Intelex Group. Warming the Nation Since 1995

Intelex Group was founded in London in 1995 to commercialise a new and innovative way to relieve everyday aches and pains. Their revolutionary new Hot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe and it was an instant success with consumers and retailers alike. This inexpensive and easy-to-use heat pack has since won several prestigious awards for innovation and has set the industry standard for quality and safety. Hot-Pak™ is still the best selling herbal heat pack on the market today, with millions of satisfied users worldwide. Intelex Group have since gone onto to create the first ever fully-microwavable soft toy, which has extended into an innovative and global portfolio of fully heatable plush toys known as Warmies®.

Warmies® can be found all over the world, with Intelex Group currently supplying over 10,000 retailers, including Sainsbury's, Lloyds Pharmacy, Claires and New Look to name but a few. Intelex also supply exclusive and non-exclusive distributors in 40 countries from their warehouses and offices in UK, USA and ASIA.

About Aromabotanical.

Aromabotanical is an Australian company specialising in quality Australian Fragrances made locally from essential oils and pure extracts. We offer a selection of exceptional products for the home and body including; Aromatic Diffusers, Candles, Hand Wash and Hand and Nail Cream, Body Bars, Fragrant Discs, Scented Sachets, Drawer Liners and Gift Sets.

Our fragrances are unique and luxurious, sourced from all over the world and developed by our French boutique perfumer right in our home-town of Sydney. We are devoted to developing the highest quality, natural and sustainable products to enhance the home and lifestyle. Aromabotanical products use only the highest quality natural ingredients. The candles especially, are hand poured from ecologically sustainable botanical waxes and have pure cotton wicks. These waxes are blended individually to suit each product’s high performance criteria.

If you would like more information about this topic, please contact Keri Williams at 01933 679 777 or email at sales@intelex.co.uk.