Intelex Group Launch New Flexi Clay Hot-Pak® Range

Consumers everywhere will be giving the gift of soothing warmth and comfort this Christmas, as Intelex announce the launch of an exciting new range of flexible heat packs that can be bent into almost any shape. 

The patented new Flexi Clay Hot-Pak® range from Intelex Group can be twisted, bent, molded and shaped to fit just about any part of the body and will provide the user with instant relief from aches and pains, time and time again. 

Simply warm them in a microwave for 90 seconds and the specially formulated ceramic clay material inside will provide deep penetrating heat that lasts for up to three hours. Flexi Clay Hot-Pak® can also be chilled in a freezer to provide instant relief for sports injuries such as sprains and bruising, making it a very versatile gift that will appeal to every member of the family. 

Soothing Warmth or Cold Relief

Use it hot for aches and pains, use it cold for bumps and bruises, or just use it to snuggle up to at night! This incredibly useful gift from Intelex measures two feet long (60 cm), can be reheated thousands of times and is designed to last for many years! 

The Gift range products come in an attractive gift box and are available in a huge range of beautifully finished removable fabric covers that will suit all tastes. There is also a Home Therapy range available (without a cover) which is packaged in clear plastic boxes that will be particularly appealing to pharmacies. 

Creators of the World’s First Ever Microwavable Heat Pack

Intelex Group was founded in London in 1995 and was the first company ever to sell grain filled microwavable heat packs in Europe. They went on to invent the world’s first ever heatable soft toy in 1997 and also invented microwavable slippers in 2001.

The company has been has been manufacturing microwaveable heat packs under the Warmies®, Slippies®, Cozy Plush® and Hot-Pak® brands for over 20 years and has an impressive list of UK customers including Sainsbury’s, Boots, Claire’s Accessories, New Look and Debenhams.

Intelex Group also supply their products to a very well established international network of exclusive and non-exclusive distributors from its offices in UK, USA and Asia. 

Over 10 Million Hot Pak® Products Sold Worldwide

Having sold over ten million Hot-Pak’s, we decided to take our customers comments on board and set about designing a totally new and improved, modern day version of this classic gift line.” Says Philip Gannon, the company's Founder and creator of this new range. “We made it longer so it’s suitable for use on any area of the body; we made it flexible so it can be molded around joints; we made it so that it locks into position and holds its shape; we also developed a totally new natural filling material that feels much softer and gives longer lasting and deeper penetrating heat. Finally, we added a huge choice of different removable covers and put it in two distinct types of very attractive packaging to make it appeal to the gift market as well as the Home therapy market.” 

Discover Flexi Clay Hot Pak® at Harrogate Show 17-20th July

After 18 long months in development, Intelex Group are now looking forward to launching this patented range of new designs at the Harrogate Gift Fair in July. Strong consumer demand is expected and retailers are advised to place orders early to avoid disappointment during this first season. 

For further information please visit or call 01933679777. 

For press enquiries contact Keri Williams on  44 (0)116 326 1116 ext 4.