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Intelex launches new Christmas-themed Warmies® in time for the festive season

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Four new Warmies® have landed. Intelex Group have added some festive new characters to their popular Warmies® range of heated soft toys, just in time for Christmas.

Intelex are the innovators behind the bestselling Hot Pak®, the first ever fully microwavable heat pack to be sold in Europe. They are also the creative minds behind the world’s first ever and original Warmies® microwavable soft toy, ‘Beddy-Bear. Now Intelex’s troupe of fully heatable soft toys has been joined by some new friends, courtesy of Intelex’s in-house creative design team.

“A Dragon, Penguin, Snowman and Reindeer are the newest members of the Warmies® family,” says Gary Savage, General Manager of Intelex Group. “At just £11.95, these soft and fluffy characters are fun toys by day, and snug sleeping companions by night. Children are going to love the Snowman and Penguin, with their little Christmas hats and scarves. And since Warmies® are great for soothing aches and pains, it means they’ll go down well with adults too. They’re perfect stocking filler ideas.”

Early reception to the new Warmies® has been extremely positive, and the four characters are tipped to become firm favourites with children this Christmas. Warmies® are fully microwavable and ready for use after just 90 seconds in the microwave. They are also gently scented with French lavender, helping provide soothing comfort at bedtime.

Warmies® are available to buy from more than 8,000 retailers nationwide, including Sainsbury’s, New Look and Debenhams. You can also buy them direct from Intelex Group at www.intelex.co.uk. 

Notes for Editors

  • Intelex Group was founded in 1995 in London to commercialise a new, innovative way of relieving everyday aches and pains.
  • Intelex is based in Northamptonshire and supplies to more than 30,000 retailers worldwide.
  • Intelex is responsible for the invention of three world ‘firsts’: the first fully microwavable herbal heat pack to be sold in Europe, the first fully microwavable soft toy, and the first fully microwavable slipper.

For press enquiries contact Keri Williams on  44 (0)116 326 1116 ext 4.

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