Mars Inc, BlackBerry Ltd, Time Inc, Shapeways Inc and more to speak at Managing the Trademark Asset Lifecycle in New York next month

In this year’s Global Trademark Benchmarking Survey, one-quarter of the corporate counsel who responded to World Trademark Review’s survey reported that their budgets were cut in 2015, with 42% seeing budgets frozen. With increasing pressure on budgets, in-house trademark professionals are constantly seeking new ways to save money, assist in revenue generation and demonstrate their value by being proactive commercial partners to internal stakeholders. Similarly, private practitioners must also find new ways to add value to their consultative services and assist clients as they grapple