BLACKPOOL ZOO’S TALL TALE ON GMTV

ICG PR sealed more national TV coverage for client Blackpool Zoo, when GMTV chose its idea for the show’s annual April Fools joke.A spoof recruitment drive at the zoo, for giraffe keepers that are over 6ft 2inches tall, was devised and put to the programme, who loved it! The wind and rain didn’t dampen spirits and an afternoon’s filming in Giraffe Heights with presenter Matt Arnold was all it took to fool the nation. Marketing and PR Coordinator at the zoo, Jude Rothwell, took the position of official zoo spokesperson and three members of ICG’s team put their acting skills to the test.