INTERNATIONAL TYRES LAUNCHES RIKEN COMMERCIAL VEHICLE TYRES IN THE UK
International Tyres, one of the UK’s largest truck tyre wholesalers, has secured an exclusive agreement to introduce a new brand of truck, bus and coach tyre into the UK, fuelled by the strong demand for mid-range products.
The launch will give hundreds of independent tyre dealers and fleets access to Riken commercial vehicle tyres for the first time – a fitment already popular in France, Germany, Spain and throughout Eastern Europe.
Andy Jackson, Director of Oldbury-based International Tyres, says: “We expect the mid-range commercial vehicle replacement tyre market will follow the pattern we’ve seen in previous years and increase again in 2014.
“Dealers and fleets buying mid-range products are looking for a unique combination of quality and value – something we’re confident Riken can deliver. Riken is a Michelin-owned brand, which will help it stand out in a competitive market, and the tyres are developed specifically to suit European road and climate conditions.
“This gives customers the confidence they are investing in tyres they can trust and which will be well suited to their fleet.”
Manufactured in ISO 14001 (environmental management standard) and ISO/TS 16949 (quality management standard) certified factories in Europe, all Riken commercial vehicle tyres are regroovable and retreadable, offering maximum longevity from each casing. The range includes tyres for two primary applications – ‘Extengo’ for long and short journeys on all types of sealed road surfaces, and ‘Gripstar’ for combined use on roads in and around worksites and quarries.
The launch of Riken’s commercial vehicle tyre range in the UK coincides with the introduction of new fitments for 2014, available in the most popular steer and drive patterns – 295/80 R 22.5 and 315/80 R 22.5. The drive variants are not only M+S (Mud + Snow) rated, but they also feature the new 3PMSF (Three Peaks Mountain Snowflake) symbol on the sidewall – a further indication of their traction qualities when driving on snow.
For more information on the full truck, bus and coach range, contact International Tyres on 0121 552 6888 or visit www.internationaltyres.com. International Tyres will display examples from the new Riken range on its stand at the CV Show, which opens on 29 April 2014 (Stand 3E90, Hall 3).
Riken passenger car and van tyres have been available in the UK since the mid-1990s and are unaffected by this announcement.
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Notes to Editor: For further press information please contact Andy Jackson at International Tyres on 0121 552 6888.
MTP/054/14
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