Eurovision Song Contest, FoxTV and Universiad Games select InternetQ Mobi-Dialogue technology
~ Secure televoting platform already voted a Eurovision winner ~
22 March 2012 – InternetQ, one of the leading providers of mobile marketing and digital entertainment solutions, has signed deals with the renowned Eurovision Song Contest (ESC), Fox TV in Turkey and the Russian Universiad World University Games campaign, to provide seamless televoting using its Mobi-Dialogue platform.
Watched by over 100 million people, the 57th edition of the ESC, which is beamed out of Baku, Azerbaijan, this year, is big business – especially when it comes to tracking votes for the 42 countries lined up for a Pan-European sing-a-long-a-thon. Using legacy telephony kit to collate votes for the famed Eurovision leaderboard is no longer a viable option. That’s why digame, the company tasked with coordinating pan-European votes by ESC producer, the European Broadcast Union (EBU), selected InternetQ’s Mobi-Dialogue platform to securely, reliably, and speedily manage the televoting for Greece.
Using Mobi-Dialogue, Euro-viewers will send their vote to a five digit shortcode across relevant carriers including Vodafone and Cosmote. Once the viewers have sent the number of the country for which want to vote, InternetQ’s platform will track the vast amount of data through SMS traffic in minutes to make sure all televotes get processed correctly.
The technology is so cost-effective, fast and stable that InternetQ has already signed other deals to use Mobi-Dialogue for other televoting solutions. From 1 March 2012, InternetQ will hold the exclusive rights to the Turkish division of Fox TV’s interactive mobile services. That will include voting, content downloading and more, via multiple channels such as IVR and SMS. The interactive mobile services will be promoted during Fox TV air time ad slots and will create a new revenue stream for Fox TV and offer viewers a more interactive experience.
Mobi-Dialogue will also be rolled out in Russia for the 2013 World University Games in Kazan. Dubbed the Universiad Campaign, InternetQ was selected to provide a comprehensive mobile marketing campaign across Russian mobile carriers including MTS, Beeline, and Megaphone. Using Mobi-Dialogue allows the Universiad campaign to build enough buzz and excitement using strategically aligned mobile marketing rather than televoting.
The campaign will include website creation, games to keep users engaged, added content like wallpapers, SMS notifications, and trivia competitions to keep users coming back. Fans will also be able to text keywords to a particular short code and qualify to win a selection of great prizes and InternetQ will support allocated charity projects.
“Mobi-Dialogue is an entirely scalable and modular technology that can be personalized so customers can use it for anything from televoting to tracking analytics and monetized metrics for mobile marketing campaigns,” said Konstantinos Korletis, CEO at InternetQ.
He added: “Once Eurovison, Fox TV and Universiad saw how cost-effective, reliable and secure the Mobi-Dialogue platform was, they knew that it was the perfect solution.”
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About InternetQ
InternetQ is a trusted global leader in mobile marketing and digital entertainment solutions.
Our technology platforms support some of today's most recognised brands and enterprises to help manage interactive communications and push the frontiers in global mobile entertainment.
About Mobi-Dialogue
InternetQ’s proprietary Mobi-Dialogue technology platform delivers mobile marketing services which enable our clients to deepen engagement and entertain mobile subscribers. The platform options include direct response campaigns (SMSs, polling surveys, coupons), super promotions/ competitons (text to win, quizzes), building mobile marketing communities (mobile games, mobile music) and experiential mobile marketing (Text2Screen, Inbound MMS, Text2Share).
While others are experimenting with mobile, we are optimising the mobile experience.
About Red Lorry Yellow Lorry
Headquartered in London, Red Lorry Yellow Lorry delivers integrated traditional and digital PR and communications to some of the world’s most innovative companies. Its client list features major technology and content providers in the media, telecoms and ICT industries. These include Aspera, Avid, Barclays Bank, BBC Studios and Post Production, Cinesite, Comverse, eBay, InternetQ and Nevion.
The company is listed in PR Week as one of the UK’s top 20 technology PR agencies. It runs global campaigns through its offices in London, Los Angeles and Singapore and its Convoy partner agency network.
For more information visit www.rlyl.com.
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