FBTB 2020 becomes FBTB 2021

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It is a hard decision to make. But under these extreme circumstances we will push the FBTB conference to May 7th, 2021.


The facts are, as you know, that we can’t have a physical event on the 8th of May. The peak of the number of infected people is expected to be in the month of May in Sweden and in June for the US (where 9 of our speakers live). 


So, we sent out a survey to those with tickets, we listened to our partners, we listened to the authorities, we researched, we had long discussions. And, in conclusion the best alternative was to push the conference to 2021. Postpone to a later date when we will be able to all meet, and make something really good out of the lineup, the theme, and the expectations. 


A whopping 87 percent in our survey thought that moving the conference to a later date was the way to go.


"There are a lot of online seminars. FBTB is a unique possibility to meet.”

"The value is to meet other people, make contacts, and listen to inspiring talks that I can reflect upon with others."

"The magic that gives me energy and happiness at FBTB each year originate in the physical meet up with all participants."


We are now working on all the details: the speakers, the facilities, the staff, our selves... So that all of this will be ready for 2021 instead. We’ll keep you up to date every step of the way, just stay tuned.


We would also like to thank you for your patience and understanding. Your heartwarming support and feedback really mean the world to us. We will need it also for the work that lies ahead. So, thank you.


It’s possible to buy tickets to the conference 2021 – same lineup, same place, new date. 

Användarupplevelsen är nyckeln till att förändra beteenden med hjälp av digitala lösningar – och därmed också till ökad lönsamhet och långsiktig hållbarhet.
Vi på inUse är passionerade experter just på samspelet mellan mänskligt beteende och digital design. Kombinationen är unik, och tillsammans med våra kunder har vi hittills påverkat vardagen för mer än 143 miljoner människor.
Och det är bara början.