Ezylet announces fundraising campaign with Invesdor
Online property portal for landlords eyes IPO
29 June 2016: Ezylet, the online property portal for landlords, today announces the launch of a fundraising campaign with Invesdor, the Nordic market leader in equity crowdfunding.
Ezylet fills a market gap by providing landlords with a space where they can advertise their property or properties, supported by an array of services for property management. In addition to property listings, landlords can find and reference a tenant, and obtain a rent guarantee for the duration of the tenancy. Ezylet can also provide a rent collection or a management service.
“At Ezylet we are providing many solutions to empower landlords to control the management of their properties and reduce their ongoing costs,” explained Ezylet founder Paul Foy. “Typically, an estate agent will charge one month’s rent to find a tenant, plus 10%-15% for ongoing management. At Ezylet we believe we can reduce these costs by as much as 70%.”
The benefits extend to agents and tenants, as well. “By having an online portal that covers the whole of the UK, tenants can search for a property from landlords and agents for free, from the comfort of their couch,” he explained. “Agents can also benefit by advertising on Ezylet, with savings typically in the thousands compared to other UK portals.”
Self-funded until 2016, Ezylet is currently raising £1,500,000, with the aim of an IPO in the coming weeks (subject to market approval).
Part of this fundraising campaign includes a partnership with Invesdor. Paul said he was drawn to Invesdor’s equity crowdfunding model, as it allows potential investors to hold shareholding directly. “This suits our business model as we plan to progress to an IPO,” he said. “For investors, they can expect to come on a great corporate journey with a business that is growing.”
That growth includes launching multiple support services for landlords, all of which are income generating and could become stand-alone businesses in their own right. “Our plan is to grow the business successfully over the next five years and increase the range of services to the landlord, tenant and estate agency audiences,” said Foy. “Our mission is to create disruptive business models within the rental property sector.”
Henrik Ottosson, Head of Invesdor UK, said: “Ezylet fills a crucial market gap, empowering landlords to take control of and manage their lettings via an array of online tools. At Invesdor, we believe Ezylet’s business plan of continual evolution, improvement and expansion of their offering will provide the best return to investors, and the best outcome for the UK’s housing market.”
Notes to Editors:
The Ezylet/Invesdor fundraising campaign can be found at: https://www.invesdor.com/en/pitches/795
Ezylet Mission: To become a household name within the property industry throughout the UK.
We want to be identified as the web-portal of choice for the property rental & sales market. In doing so we aim to create a dynamic disruptive business model to service & meet the need of all involved in the renting & selling of property.
The Ezylet web portal does not charge customers to search for property throughout the UK. Customers can also register and save their frequent searches and bookmark their favourite properties from the site with ease and for FREE.
Our Ezylet Services have been developed with the customer in mind to ensure that Ezylet is the ”One Stop Shop” for all your property needs. These services include; Ezylet Insurance, Ezylet Wealth Management, Tenant Referencing, Mortgages, Legal Services, Currency Exchange and many more.
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Invesdor in brief
A financial technology (fintech) company founded in Finland in 2012, Invesdor operates an online investment platform that connects ambitious European growth companies with investors worldwide. Invesdor has helped raise more than 30 million euros for more than 80 businesses. Invesdor's clients include private and publicly traded companies from Finland, the UK, Sweden, Norway and Denmark as well as investors from more than 70 countries. Invesdor has offices in London and Helsinki. Invesdor is the Nordic market leader in equity crowdfunding platforms measured in invested capital in 2015 and 2016.