Sharetribe raises €1.1M+ as new kind of company structure inspires investors from 42 countries worldwide

Finland, May 16th – Sharetribe, the Finnish software provider, has raised a significant investment as their unusual equity crowdfunding campaign smashed the minimum target of €500k within the first 48 hours – and went on to raise €1.1M+ from a record-breaking 42 countries worldwide.

The campaign was unusual because, unlike most tech startups, Sharetribe is not working towards an exit. Instead, the company was seeking an investment to build a financially sustainable business that will be around for the long term. The equity release was structured so that voting shares are held only by active team members and can never be sold outside the team. Investors will get their pre-agreed and capped returns from the company's profits over the next 10 years.

“The level of international interest was unprecedented”, says Lasse Mäkela, CEO of Invesdor, the investment platform. “With investors from more than 40 countries, Sharetribe is our most international campaign to date, by a long shot.”

Sharetribe’s equity crowdfunding was an opportunity to not only generate a solid return on investment, but to support the growth and democratisation of the sharing economy.

“The success of the whole campaign has been incredible and humbling. We see this as proof that a better sharing economy is needed all across the world”, says Juho Makkonen, CEO of Sharetribe. “This funding will help us reach our goal of making platform technology accessible to everyone.”

Sharetribe raises €1.1M+ as new kind of company structure inspires investors from 42 countries worldwide

Sharetribe's technology helps entrepreneurs and organizations to create their own sharing economy platforms, a bit like Airbnb or Uber, for 5-10% of the cost compared to building one from scratch. The company has a social mission – to democratise the sharing economy.

"The sharing economy promises many great benefits to the society, like efficient use of resources, connected communities, and more work opportunities for everyone. However, today it also has many problems. Global giants like Uber, Deliveroo and Airbnb extract a relatively large cut from each transaction, and this money will go to the hands of very few people. At the same time people working through these platforms are often struggling financially, without the usual benefits of the employees. We want to help build a better, fairer sharing economy, that brings our society all its benefits without the downsides. After we make the technology powering sharing economy platforms accessible to everyone, people treated poorly by the giant platforms can simply bypass them and build their own platforms instead", says Makkonen.

Because of Sharetribe's "steward-ownership" structure, it can guarantee its users that it will never become one of the extractive giants. According to Makkonen: "Thanks to all the investors who participated in this campaign, we will never be in a situation where we'd have to choose maximizing our profits at the expense of our mission. Because of our structure, we will always be able to put our mission first."

See the campaign at -ends-

Notes to editors

  • wants to democratise the sharing economy by making platform technology accessible to everyone.

  • Sharetribe already has 700 paying customers running their marketplace websites on its Sharetribe Go software. In March Sharetribe launched its second product, Sharetribe Flex, which allows its customers a lot more flexibility, including the ability to build their own mobile app, have a completely unique branding or integrate it with third party software

  • Besides technology, Sharetribe also offers expertise in building sharing economy platforms, freely to anyone on the web, through the Marketplace Academy, which gets more than 10,000 visitors per month. In February, they released a book, The Lean Marketplace, which went directly into Amazon's best sellers list in the "Starting a Business" category and was the #1 New Release in the "Product Management" category.

  • Sharetribe was co-founded by Juho Makkonen and Antti Virolainen. They have been building sharing economy platforms together for more than ten years.

  • Sharetribe ran a public equity crowdfunding campaign, through the Finnish platform Invesdor, where anyone around the world can invest in growth companies.

  • Steward-ownership is a new type of company structure that is gaining popularity among mission-driven businesses all over the world. It's modelled after foundation-owned businesses like Bosch and Zeiss, and it's being developed by The Purpose Network. Read more about the model.

Media enquiries
RUDE Communications
+44 (0) 778 899 2022

Mikko Savolainen, Head of Marketing
+358 40 747 5205

Sharetribe Media assets High resolution images, logos and headshots available at

About Invesdor
A financial technology (fintech) company founded in Finland in 2012, Invesdor operates an online investment platform that connects ambitious European growth companies with investors worldwide. Invesdor has helped raise more than 52 million euros for more than 115 businesses. Its clients include private and publicly traded companies from Finland, Sweden, Norway, Denmark and the UK as well as investors from more than 70 countries. Invesdor has offices in Helsinki, Stockholm and London.

About Us

Invesdor Group is a pan-European digital investment and financing platform for companies of all life stages, from startups to large corporations. Through its parent company, Invesdor Ltd, it holds a MiFID II license and offers a wide range of digital financing solutions. Today, Invesdor Group has over 50,000 registered users from 150 countries who have invested more than 130 MEUR.