LEADING AUTHORITY ON FINANCIAL LITERACY CALLS ON CANADA’S BEST PERSONAL MONEY MINDS TO HELP CANADIANS GET SMARTER ABOUT MONEY

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Investor Education Fund’s Masters of Money First Blogging Collective of its Kind to Uniquely Communicate and Connect with Canadians about Real Money Issues-Masters of Money Debuts with Navigating Financial Industry’s Fees and Practices

(TORONTO, August 18, 2011) “Individually, they are renowned financial writers. Together, they will inspire Canadians to get smarter about money,” says the President of Investor Education Fund (IEF) (www.GetSmarterAboutMoney.ca), a leading independent authority on financial literacy, education and research.

Tom Hamza announced today the debut of Masters of Money (http://blog.GetSmarterAboutMoney.ca/index.php/category/mastersofmoney), the first blogging program of its kind to pool Canada’s major financial experts from print, broadcast and online. These experts will provide Canadians with expertise on the broadest range of personal financial issues and subjects. As a leader in financial literacy programs, IEF “has selected some of the most respected financial communicators, who prove time and time again that they know how to connect with their readers, listeners and viewers,” says Hamza, who adds that Masters of Money should be a central source to help Canadians understand the ins and outs of money management.

The personal finance blogging program is a regular feature of the website that more and more Canadians are turning to for no-nonsense content and information and unprecedented research on personal finance, personal debt, retirement, home renovation, financial planning and much more.

The initial line-up includes blogger and broadcaster Preet Banerjee, investment writer and editor Caroline Cakebread, financial author and TV personality Alison Griffiths, financial columnist and author Jonathan Chevreau and author and financial writer Rob Carrick. Each will contribute a series of blogs that provide guidance and perspective to help Canadians achieve and maintain a healthy financial future. The blogs will cover personal finance issues like never before, from budgeting for a family to making sense of financial industry fees. See blogger biographies below.

“We are thrilled these top personal finance experts are joining with IEF in our efforts to help Canadians apply their financial knowledge to everyday life,” says Hamza. “This blog series drills down on the practical side of money and investing, which is what Canadians have told us they need help with.”

Masters of Money is the follow-up series to the successful and ongoing School of Savings, chronicling the real-life financial ups and downs of university students. The blogs helped students talk to their peers about their experiences with money.

About Investor Education Fund:

Investor Education Fund (IEF) offers unbiased financial information to the general public via www.GetSmarterAboutMoney.ca, and to students through its Taking Stock in Your Future, the Globe & Mail, the Toronto Star and Funny Money for High Schools classroom programs. The not-for-profit organization was established by the Ontario Securities Commission (OSC), and is funded through OSC enforcement settlements. IEF was awarded Gold for Leadership and Innovation in the 2010 Public Sector Leadership Awards.

About the Bloggers:

Preet Banerjee

Preet Banerjee, B.Sc, FMA, DMS, FCSI, was originally trained as a neuroscientist at U of T before joining the financial services sector. Previously an adviser in both the MFDA and IIROC channels, he currently serves as a W Network Money Expert and writes a personal finance column for the Globe and Mail. He is the writer behind the sometimes controversial blog WhereDoesAllMyMoneyGo.com, which was ranked Canada's Best Investing Blog by readers of the Globe and Mail in 2010. He is also the author of the book RRSPs: The Definitive Guide to Registered Retirement Savings Plans.

Alison Griffiths

Alison Griffiths (www.alisongriffiths.ca) is an award-winning financial journalist, bestselling author and experienced broadcaster. She brings to her work a formidable array of skills including a background in economics, investigative research and financial writing.   Griffith writes the popular syndicated columns Me and My Money in the Toronto Star and Alison on Money in the Metro newspapers, blogs regularly for moneyville.ca and hosts a daily syndicated radio report, The Buck Starts Here, for the Information Radio Network. She has hosted the acclaimed TV show Maxed Out for the W Network and Dollars and Sense for Viva, which dealt with all aspects of money, from its impact on relationships to issues of debt and investing. Thousands of readers turned out to attend her 2003 to 2005 House Calls investment seminar series (sponsored by the Star and Investor Education Fund).

Caroline Cakebread

Caroline Cakebread writes a regular personal finance blog for Chatelaine and is the Editor of Canadian Investment Review. She is also the author of several research papers on financial literacy and investor education and is currently writing a book on the asset-backed commercial paper crisis for University of Toronto Press (forthcoming 2012). She received her MA and PhD from the University of Birmingham in the U.K., has taught both undergraduate and graduate students and has published numerous articles and essays on Shakespeare, education, and women’s issues.

Jonathan Chevreau

Jonathan Chevreau has been a financial columnist with the Financial Post since joining the paper in 1993. He’s authored several mutual fund guides, two books on the stock market and wealth management and most recently the financial novel, Findependence Day. He also blogs most days on the Wealthy Boomer blog housed within FinancialPost.com and is active on social media.

Rob Carrick

Rob Carrick has been a personal finance columnist for The Globe and Mail for 12 years and has been writing about investing, business and economics for more than two decades. Rob writes three columns a week for The Globe and Mail. He is also the author of the book How Not to Move In With Your Parents: The Young Person's Complete Guide to Financial Empowerment, which will be published in spring 2012. He is also the author of Rob Carrick's Guide to What's Good, Bad and Downright Awful in Canadian Investments Today.

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