PMC and ION TELEVISION ANNOUNCE LAUNCH OF YOUTUBE PREMIUM CONTENT CHANNEL AND DISTRIBUTION PARTNERSHIP FOR ENTERTAINMENT NEWS TELEVISION (ENTV)
LOS ANGELES/NEW YORK, January 16, 2012 – PMC and ION Television today announced a new distribution partner in their growing multi-platform entertainment news venture, ENTV (Entertainment News Television), launching a premium YouTube Channel as a part of YouTube’s new original channels initiative.
ENTV brings viewers top breaking entertainment stories, first, directly from the leading sources and reporters in the entertainment field. By leveraging the exclusive breaking news reporting power of PMC’s core entertainment brands, including Deadline.com, HollywoodLife.com, TVLine.com and Movieline.com, along with ION Television’s powerful distribution platform, ENTV will deliver breaking entertainment news 24/7 on YouTube, as well as bring a series of entertainment lifestyle shows to their audience.
The ENTV News segments will be comprised of multiple-daily hosted entertainment video segments starting at 9am EST and running until 11pm. Hosts will include Brian Corsetti, former Miss USA Shandi Finnessey, Chloe Melas and Kelly Beckett. The channel also plans on a weekly show with TVLine Editor-in-Chief Michael Ausiello; a daily celebrity news chat with HollywoodLife Editor-in-Chief Bonnie Fuller; a weekly celebrity interview show on the secrets to a Hollywood career with some of the top stars in the business; a weekly ‘talent watch’ show exposing the next generation of Hollywood stars; as well as a show that rounds up some of the day’s best clips from the YouTube channels with Matthew Hoffman. All of the content will be produced by Michael Davis, General Manager and Executive Producer of ENTV.
"PMC is thrilled to announce the launch of ‘ENTV’ on YouTube, alongside ION,” added Jay Penske, CEO of PMC. “With the best team of entertainment editors and reporters in the business, it was a natural fit to take that leading talent to YouTube with the launch of our premium content channel. ‘ENTV’ will be the go-to destination for entertainment breaking news, and the partnership and channel have limitless potential.”
“The creation of the ‘ENTV’ YouTube channel is a strategic step towards enhancing this brand.” explained Brandon Burgess, CEO, ION Media Networks. “We look forward to building on our successful working partnership with PMC while expanding our audience by offering the opportunity to explore new content.”
PMC is a leading digital media company founded by Jay Penske in 2004. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive. Deadline, HollywoodLife, HollyBaby, Movieline, TVLine, BGR, OnCars, Young Hollywood Awards, Hollywood Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit www.PMC.com or its digital properties directly: www.HollywoodLife.com, www.Deadline.com, www.TVLine.com, www.Movieline.com, www.BGR.com, www.HollyBaby.com, www.OnCars.com, www.India.com, www.YHawards.com, www.StyleAwards.com.
About ION Television
ION Television is a leading U.S. general entertainment network, combining high-quality programming and dependable broadcast distribution with an attitude of innovation and growth normally associated with a cable channel. Its "Positively Entertaining" network brand positioning features a formula of proven series, an expansive catalog of blockbuster movies and a commitment to introduce new original programming. Since its recent launch in 2008, ION’s reach has grown to 99 million households and has become one of the top-15 TV rated U.S. networks in record time. For more information, visit www.iontelevision.com.
For further information, please contact:
Will Lee, PMC
Chris Addeo, ION Media Networks