97 percent of Iquity's mobile advertising platform users recommend service to friends

97 percent of Iquity's mobile advertising platform users recommend service to friends 2001-08-06 Iquity Systems' Licensees Attract 500,000 Subscribers in Europe. Iquity Systems, the leader in mobile advertising, reports that a record 97 percent of its licensees' subscribers would recommend the mobile advertising service to friends and that the current subscriber base exceeds 500,000 in Europe. The company's CEO, Kicki Wallje-Lund, shared these statistics in a provocative discussion about the opportunities and challenges of mobile advertising at the recent Wireless Advertising Association (WAA) General Meeting in San Francisco. In addition to showcasing the growing subscriber base and high approval rating of the service, Wallje-Lund's presentation revealed: · Iquity Systems' sponsored subscription model attracts new subscribers in larger numbers; · subscribers make more calls that last on average 15 to 20 percent longer than subscribers who do not receive mobile advertising; · sponsored prepaid subscribers are more loyal, encouraging friends to sign-up; and · the adoption of Iquity Systems' mobile advertising model by mobile operators leads to an increase in paid minutes. Iquity Systems' software makes it possible for anyone to get a subsidized mobile phone subscription by accepting personalized advertising messages, delivered through a mobile phone, in exchange for a lower phone rate. The company is leading the nascent mobile advertising market with a growing subscriber base, high subscriber approval ratings and a premier list of mobile advertising customers. Iquity Systems' acclaimed Mobile Media Suitetm is a software platform used by mobile operators and retailers, enabling them to include value- added and sponsored mobile-phone subscriptions in their service portfolios. Consumers sign up for the sponsored service, by completing a questionnaire with their personal interests and preferences. This information is used to precisely target campaigns to the consumer's interests and needs. The software created by Iquity Systems transforms mobile phones into an interactive conduit, efficiently delivering timely, customized messages to targeted audiences. At the WAA meeting, Wallje-Lund illustrated the enormous potential of this new advertising medium. She cited the competitive advantages and revenue opportunities it affords network operators, the immediate customer response gained by advertisers who leverage this channel and the free minutes and useful information that is valued by consenting subscribers. "Iquity Systems delivers benefits to everyone including the mobile operator, the advertiser and the subscriber," said Wallje-Lund. "Mobile operators will attract new categories of subscribers and reduce churn rate by offering more choices and free minutes; advertisers can deliver personalized, targeted and interactive campaigns to individual consumers; retailers develop a stronger relationship with their favorite and most loyal customers; and best of all, subscribers get more minutes for less and relevant content that speaks to their interests - from hiking and skiing to fashion and film." Iquity Systems' licensees have attracted more than 200 advertisers around the world to the Iquity Systems platform, including Citroën, Crédit Lyonnais, Hugo Boss, Monster.com, Proctor & Gamble, Siemens, Toshiba, Unilever, Warner and Yahoo!. Advertisers running interactive campaigns have seen response rates of more than 30 percent. About Iquity Systems, Inc. Iquity Systems is a global software development company that has created a powerful and dynamic new advertising medium with the customization of mobile device communication. Iquity Systems' new "fifth channel" of advertising transcends traditional and online vehicles by transforming mobile devices into an interactive conduit, efficiently delivering timely, customized messages to diverse target audiences. Iquity Systems' unique software platform, the Iquity Mobile Media Suite, delivers a suite of business solutions to telecommunication companies looking to add value for their customers and extend their subscriber base, as well as retailers looking to build and strengthen customer loyalty. Headquartered in New York, with offices in Stockholm, Iquity Systems was founded in 1995 by Carl Ander. For more information about Iquity Systems, please visit www.iquity.com. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/11/23/20011123BIT00490/bit0003.doc http://www.waymaker.net/bitonline/2001/11/23/20011123BIT00490/bit0003.pdf