Irisity expands into Mexico and Latin America with the appointment of Abraham Peniche as Regional Sales Manager.

Irisity AB (publ), leading AI video analytics provider, continues its international expansion with the appointment of Abraham Peniche as Regional Sales Manager for Mexico & NOLA.

“We are thrilled with the appointment of a well-recognized and accomplished security professional as Abraham Peniche. He strengthens our global sales force with extensive international sales experience from complex technology sales to large organizations”, comments AJ Frazer, Irisity CRO.

Peniche brings over a decade of sales and technical experience in security systems, video, and AI applications, previously holding positions of Sales Manager for Genetec and Qognify.

Based in Mexico, Peniche will now manage our market presence in the NOLA region, offering Irisity’s comprehensive AI video analytics products.

Irisity continue building its sales force and market presence globally, with offices in Sweden, Israel, USA, Singapore, UAE and now also Mexico.

For further information:

Andreas Höye, Irisity IR

Phone: +46 769 01 34 51

E-mail: andreas.hoye@irisity.com

About Irisity

At Irisity we're doing real-time video analytics powered by machine learning. Irisity is a public software company with headquarters at Lindholmen, Gothenburg, and offices in Israel, USA, UAE and Singapore, where the innovative spirit is flourishing. We develop smart algorithms to detect and predict suspicious activities while preserving people’s integrity. We believe that enhanced AI performance, ethics, and privacy go hand in hand, creating a positive mark within the camera security industry.

Irisity’s patented solution IRIS™ can be integrated into any new or existing camera infrastructure, installed directly into the camera, on server or in the cloud, to safeguarding people and assets. IRIS™ product portfolio includes solutions on asset protection, traffic management, and forensic search capabilities for a broad spectrum of industries such as safe cities, education, transportation, infrastructure, and the security industry. All IRIS™ functionality is available with our patented real-time anonymization, ensuring GDPR and US NDA act compliance and ethical safeguarding.

The Irisity AB (publ) share is listed on Nasdaq First North Growth Market, with the ticker IRIS

Certified Adviser: Erik Penser Bank AB • +46 8 463 83 00 •  certifiedadviser@penser.se