ISG Launches Sustainability Report App
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ISG has stolen a march on the competition by being the first main contractor to release a fully interactive edition of its annual sustainability report for the iPad on the App Store. The report, which can be downloaded for free at http://itunes.apple.com/gb/app/isg/id495974273?mt=8 incorporates video, animation and interactive infographics and charts ISG’s progress against its wide-ranging sustainability policy.
The decision by ISG to generate content specifically for users of tablets recognises the widespread adoption of this technology across the business community, and is a key component of the contractor’s global communications strategy. ISG has also posted interactive versions of its latest Interim and Annual Reports, as well as the company’s ‘We Build’ campaign for download on the App Store.
Richard Hubbard, ISG’s group marketing director, commented: “Our move to delivering content for smart mobile devices acknowledges the importance we place on communicating with our customers, investors and prospects via a familiar and compelling channel. The use of apps is an excellent way to bring our content to life, enabling us to creatively showcase the diverse nature and range of our service via this interactive format.
“Many of our clients operate at the leading edge of technological innovation so it’s only natural that, as a key service provider, we both understand and utilise the technology that is now such a mainstream part of our lives. Our vision to be the leading global construction services company is rooted in effective communication and we constantly review our multi-channel approach to ensure the clarity and consistency of our message.”
Nick Hann; Tel: 07970 275251; Email: nick.hann@isgplc.com
ISG Plc is an international construction services company delivering fit out, construction and a range of specialist services, with 31 offices worldwide. The company works with owners, developers and occupiers in the public and private sector for an extensive range of industries. ISG Plc was established in 1989 and has been quoted on AIM since 1998. Today the company has a turnover of around £1.2 billion.
For further information about ISG please visit our website www.isgplc.com