It's Alive reaches global markets with leading telecom supplier

It's Alive reaches global markets with leading telecom supplier Stockholm, 2002-07-10. Swedish game producer It's Alive signs global distribution agreement with Ericsson to distribute its pervasive games to mobile operators. It's Alive develops complete gaming solutions for Pervasive Games (Massively Multiplayer Role-Play Games using the real world as playground) that are licensed to mobile operators and media companies. It's Alive strengthens its international distribution with a global distribution agreement with Ericsson, allowing Ericsson to resell games to its customers all over the world. The agreement includes titles such as "Botfighters", the world's first location based mobile game, award winning virtual soap opera "Supafly", and coming titles soon to be released. "This agreement is an important building block in our international distribution strategy", says It's Alive CEO Sven Hålling, "the agreement formalizes our relation and will make it easier for the Ericsson companies to more actively push sales towards mobile operators globally." For further information please contact: Lars Ericsson It's Alive Mobile Games lars.ericsson@itsalive.com +46 706 82 00 02 It's Alive Mobile Games (www.itsalive.com) is the provider of pervasive games, determined to create the greatest game experiences ever seen on mobile phones. It's Alive works with mobile operators, portals and media corporations in creating the games that will redefine reality. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/07/10/20020710BIT00020/wkr0001.doc http://www.waymaker.net/bitonline/2002/07/10/20020710BIT00020/wkr0002.pdf